Tono de Marca

Aspirational yet Accessible Connoisseur

Valores de Marca

• •Quality & Authenticity
• •Culinary Passion
• •Customer-Centricity
• •Curation & Discovery

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple document outlining the core tone (Aspirational yet Accessible Connoisseur), key messaging pillars (Quality, Passion, Discovery), and a list of "on-brand" and "off-brand" words.
• •Lead with the "Why": Start with the passion and the story behind the product. Instead of saying "New Product Available," try "A Taste of the Amalfi Coast, Now at Delikatzi."
• •Balance Expertise with Inclusivity: Share expert knowledge about food pairings, origins, and preparation methods in a way that educates and inspires, rather than intimidates. Use phrases like "Here’s a tip from our kitchen" or "Pairs beautifully with...".
• •Use Sensory and Evocative Language: Describe the taste, aroma, and texture of the products. Use words like "velvety," "robust," "sun-kissed," "aromatic," and "crisp" to engage the reader’s senses.
• •Maintain a Consistent Visual and Textual Tone: Ensure that the style of photography and graphic design on all platforms matches the sophisticated yet welcoming tone of the copy. The visual experience should reinforce the brand’s promise of quality and passion.

Percepción Social

Trusted Purveyor, Niche Specialist, Community-Engaged

Ejemplos de Copy

• •Sun-drenched groves, ancient traditions, and a passion for purity. We traveled to the heart of Greece to bring you this exceptional extra virgin olive oil. Each drop tells a story of its origin. Ready to taste the difference? #DelikatziGourmet #GreekOliveOil #TasteOfTradition
• •Your Passport to Mediterranean Flavors Awaits.
• •From Modena, with love. Discover the rich, complex flavors of our aged balsamic vinegars and elevate your dishes from simple to sublime. [Shop Now]
• •Don’t just eat, indulge. At Delikatzi Gourmet, we believe every meal should be an experience. Explore our curated collection of artisanal cheeses, cured meats, and pantry essentials to inspire your next culinary adventure. [Explore Flavors]
• •POV: You're building the perfect gourmet platter. ✨ From our spicy chorizo to creamy manchego, we’ve got everything you need to wow your guests. What’s on your dream board? #Charcuterie #GourmetFood #HostWithTheMost #Delikatzi