Tono de Marca

direct, value-driven, and aspirational

Valores de Marca

• •Affordability
• •Quality
• •Ethical Practices
• •Accessibility

Mejores Prácticas

• •Lead with Value, Follow with Aspiration: Always start by highlighting the core benefit—smelling great for less. Then, layer in the aspirational language of luxury, sophistication, and the experience the scent provides.
• •Embrace Transparency: Use the 'Inspired by' language confidently. This transparency builds trust and manages customer expectations, positioning the brand as an honest alternative, not a counterfeit.
• •Consistently Highlight the 'Value Trio': Every piece of marketing should, where possible, mention the three key differentiators: Affordability (the price), Quality (long-lasting, handmade), and Ethics (vegan, cruelty-free).
• •Use Social Proof: Incorporate snippets of positive customer reviews and testimonials into your copy. Phrases like 'Our customers say it lasts all day' or 'A 5-star favorite' reinforce your claims and build community trust.
• •Educate Your Audience: Briefly explain why your products are high-quality. Use terms like 'high concentration of fragrance oils,' 'hand-blended,' or 'matured for longevity' to educate the consumer that affordable does not mean low-grade. This justifies their smart purchase and builds brand authority.

Percepción Social

Public perception of Deja Vu Scents is generally positive, especially within the 'fragrance clone' community. Customers frequently praise the accuracy and longevity of the scents, expressing satisfaction with the value for money. The brand is well-regarded by its target audience, who appreciate the quality offered for the price, seeing Deja Vu Scents as delivering on its promise of high-quality, long-lasting, and affordable alternatives to designer perfumes.

Ejemplos de Copy

• •The Scent of Luxury, The Price of Intelligence. Discover your signature fragrance, reimagined.
• •That Friday feeling, bottled. ✨ Our 'Inspired by MFK Baccarat Rouge 540' is for moments you want to remember. Sweet, sophisticated, and always cruelty-free. What scent is defining your weekend? #DejaVuScents #SmellGoodForLess #VeganPerfume
• •Love the scent of Tom Ford's Oud Wood but not the £250 price tag? Our 'Inspired by' version offers the same deep, woody notes, lasts all day, and is handmade in the UK. Vegan & Cruelty-Free. Get yours now with free shipping on orders over £50!
• •Your Favourite Scent is Back in Stock (and Better Than Ever)
• •A journey through the desert at dusk. Our bestselling fragrance, inspired by LV's Ombre Nomade, captures the same mysterious blend of oud wood, raspberry, and a hint of smoky incense. Hand-blended to be intensely long-lasting, this vegan and cruelty-free scent makes a powerful statement without saying a word. Experience the pinnacle of luxury, made accessible.