Tono de Marca

Passionate, defiant, ethically assertive, unapologetic, humorous, playful, community-oriented, and purpose-driven, blending the dark imagery of heavy metal with activist vegan language.

Valores de Marca

• •Ethical Veganism
• •Activism and Social Responsibility
• •Authenticity
• •Community Building
• •Artistic Collaboration

Mejores Prácticas

• •Maintain the Dual Lexicon: Consistently blend terminology from both metal culture (e.g., "brutal," "forged," "pit," "blast beat") and veganism (e.g., "compassion," "cruelty-free," "plant-powered," "ethics"). This fusion is the cornerstone of the brand's voice.
• •Anchor Everything in Core Values: Every piece of copy, from a product description to a social media post, should reinforce at least one core value—be it ethical veganism, activism, or community. This ensures the brand message is always purposeful.
• •Use a Confident and Unapologetic Tone: Avoid watering down the message to appeal to a broader audience. The brand’s strength lies in its defiant, niche identity. The copy should be bold and assertive, not defensive.
• •Balance Intensity with Inclusivity (Within the Niche): While the tone is intense, it should also be welcoming to those within the vegan metal community. Use inclusive language like "army," "join us," or "family" to foster a sense of belonging.
• •Let the Visuals Match the Voice: Ensure all photography and graphic design elements align with the copy. This means using dark, edgy, and high-energy imagery that reflects the metal aesthetic while showcasing the products and the ethical message clearly.

Percepción Social

The brand is perceived as highly positive, authentic, and deeply aligned with the values of its target vegan metalhead community. It successfully attracts its ideal audience while naturally filtering out those who do not share its values.

Ejemplos de Copy

• •Brutal music. Compassionate heart. Our 'Death In My Metal Not In My Meals' hoodie is back in stock. Forged for the pit, designed for the planet. Wear your values. 🤘🌱 #DefMetalVegan #Metalhead #VeganForLife #CrueltyFree
• •Thanks to the DEF METAL VEGAN army, we just sent our quarterly donation to Goats of Anarchy! Every shirt and hoodie you buy helps support special needs animals and fuels the vegan revolution. You rock. Seriously. See the impact you made and check out our new arrivals.
• •Summoned from 100% combed cotton, this tee is softer than a ballad but hits harder than a blast beat. Featuring a classic fit and a design that pledges your allegiance to the cruelty-free craft. They say the devil has the best tunes... and the best recipes. Machine wash cold, tumble dry low. Hail Seitan.
• •Tired of choosing between your ethics and your aesthetic? DEF METAL VEGAN unites the fury of metal with a cruelty-free mission. Shop apparel that speaks your language. 5% of every order donated to a vegan cause. Join the rebellion.
• •SLEIGH, SANTA, SLEIGH! 🤘 The 'Satan Is Coming To Town' collection is here. Get 25% off and make this a brutally compassionate holiday. Give gifts that give back.