Tono de Marca

Eclectic, creative, alternative, passionate, skilled, personal, and engaging, blending handmade quality with niche pop-culture and sub-culture aesthetics.

Valores de Marca

• •Handmade Craftsmanship
• •Individuality and Niche Aesthetics
• •Slow Fashion
• •Customer-Centric Creation
• •Inclusivity

Mejores Prácticas

• •Lead with "Handmade" and "Custom": These are the brand's strongest value propositions. Every piece of copy, from product descriptions to social media posts, should reinforce the artisanal nature of the products.
• •Embrace the Niche: Don't shy away from the specific themes. Use keywords like "goth," "horror," "boho," and "vintage-inspired" to attract the target audience. This specificity builds a strong, loyal community.
• •Tell the Story of the Garment: Whether it's an upcycled piece with a past or a custom creation for a special occasion, storytelling will connect customers to the value of slow fashion. Explain the inspiration or the process behind the designs.
• •Use an Enthusiastic and Personal Tone: The voice should sound like a passionate creator, not a faceless corporation. Use "I/we" and engage directly with the audience's comments and ideas to maintain the personal, small-business feel.
• •Incorporate Values into Every Message: Weave values like sustainability, inclusivity (#plussize), and individuality into captions and "About Us" sections to build a brand identity that goes beyond just selling clothes.

Percepción Social

Highly positive, viewed as a unique and skilled creator of high-quality, non-traditional clothing, akin to an artist's workshop producing one-of-a-kind or small-batch pieces.

Ejemplos de Copy

• •Who says spooky season has to end? Our 'Whimsical Goth' dress is handmade with a dash of magic and a lot of love for the little ghoul in your life. Crafted for comfort, designed to stand out. #DeepSouthAtelier #HandmadeClothing #GothKids
• •From a creative spark to a finished piece! This custom Barbie-inspired birthday outfit was an absolute joy to bring to life. We believe clothing should be as unique as the person wearing it. Have an idea? Let’s make it real. #CustomClothing #SlowFashion #BirthdayOutfit
• •More Than a Dress. It's a Choice. We embrace the art of slow fashion, creating upcycled and handmade garments that are kind to the planet and made to last. Wear your values. #SustainableStyle #UpcycledFashion #DeepSouthAtelier
• •This is where the magic happens. Every stitch, every pattern, every piece is infused with passion right here in our atelier. Thank you for supporting handmade and keeping the craft alive! #SewingTikTok #Handmade #Artisan
• •Tired of the same old pastels and prints? So are we. Deep South Atelier crafts bold, alternative, and handmade clothing for those who dare to be different. Explore our horror, goth, and boho collections. Your style, your story.