Tono de Marca

Vibrant, Passionate, and Nostalgic

Valores de Marca

• •Celebration of Miami Culture
• •Quality and Uniqueness
• •Community and Inclusivity
• •Gift-Giving and Connection

Mejores Prácticas

• •Lead with Passion for Miami: Every piece of copy should originate from a place of genuine love and appreciation for Miami's culture, landmarks, and energy.
• •Use Vibrant, Sensory Language: Incorporate descriptive words that evoke the sights, sounds, and feelings of being in Miami (e.g., "sun-drenched," "vibrant," "seductive," "splashy").
• •Emphasize Uniqueness and Quality: Consistently use terms like "limited edition," "heirloom-quality," and "iconic designs" to reinforce the value and special nature of the products.
• •Foster a Sense of Nostalgia and Connection: Frame the products as more than just objects; they are mementos and reminders of cherished experiences, connecting customers to a place they love.
• •Maintain a Warm and Community-Focused Voice: Engage with the audience in a friendly and inclusive manner. Share stories, celebrate local events, and make customers feel like they are part of a community of Miami enthusiasts.

Percepción Social

The public and customer perception of DECO X MIA is overwhelmingly positive, recognizing products as high-quality and unique gifts with excellent customer service, and authentically representing Miami.

Ejemplos de Copy

• •Hold a piece of Miami magic in your hands. ✨ Our heirloom glass ornaments aren't just for the holidays—they're a year-round reminder of sunny days and vibrant nights. Which iconic lifeguard tower holds your favorite memories? #DecoXMia #MiamiVibes #HomeDecor
• •Miss the 305? Bring the heart of Miami home. From the Art Deco glow to the splash of the waves, our limited edition decor is a love letter to the city. Perfect for gifting... or for keeping the magic all to yourself. Shop the collection now. #MiamiInspired #UniqueGifts #DecoXMia
• •Capture the seductive essence of a Miami night. A luscious blend of coconut and guava dances with fresh hibiscus and sun-drenched tobacco, sweeping you up in the unforgettable vibe that is Miami. One spritz and you're there. #ScentOfMiami #HomeFragrance
• •Hello, Miami Lover! Just dropped: A new piece of paradise. Inspired by the iconic architecture of Brickell, our latest piece is a tribute to the city's modern heartbeat. Be the first to bring this limited edition design home. #DecoXMia #NewArrival #MiamiModern
• •Soaking up that Miami sun! ☀️ We're so grateful for all the 5-star reviews and love you've shown our shop. Each piece is crafted with a passion for the city we call home, and we're thrilled to share a piece of it with you. Thank you for supporting our small business! #MiamiLove #Handcrafted #EtsySeller