Tono de Marca

Accessible, user-friendly, value-oriented, modern, aspirational, helpful, and service-oriented.

Valores de Marca

• •Quality
• •Affordability
• •Customer Satisfaction
• •Variety
• •Versatility

Mejores Prácticas

• •Use accessible language and avoid overly technical terms.
• •Emphasize the value proposition: high quality at a good price.
• •Incorporate phrases that promote customer ease and satisfaction, such as free shipping and returns.
• •Highlight the variety of products and solutions for creating a beautiful home.
• •Maintain a modern and slightly aspirational tone through carefully chosen language and product descriptions.

Percepción Social

A relatively new online shop with a focus on providing quality home goods at affordable prices. Aims to be a helpful and accessible resource for customers looking to create a stylish and comfortable home. Building trust and recognition is key, as brand awareness is still developing.

Ejemplos de Copy

• •"A beautiful life for everyone."
• •"High quality products at a good price."
• •"Free Shipping from 29 €"
• •"It's okay if you change your mind."
• •"Explore our curated selection of bestsellers to find your perfect piece."