Tono de Marca

Aspirational yet accessible, combining high-end aesthetics with a friendly, family-business approach. It is enthusiastic, unique, stylish, welcoming, and service-oriented, aiming to help customers create a home they "will fall in love with."

Valores de Marca

• •Individuality and Uniqueness
• •Affordable Luxury
• •Quality and Craftsmanship
• •Customer-Centric Service
• •Passion for Design

Mejores Prácticas

• •Always inject words like "quirky," "glamorous," "unique," or "statement" to reinforce the brand's anti-mainstream stance.
• •Pair sophisticated words ("curated," "exquisite," "timeless") with friendly, accessible language ("we love what we do," "make your house a home").
• •Subtly remind customers that you are a small, passionate, family-run business. This builds trust and differentiates the brand from large, impersonal retailers.
• •Don't just sell a product; sell the feeling it creates. Copy should focus on how an item helps the customer express their personality and "fall in love" with their home.
• •Ensure all copy, from product descriptions to customer service emails, is infused with the brand's passion for design and a genuine desire to help customers.

Percepción Social

Highly positive. Customers are 'over the moon' with purchases, frequently praising excellent customer service, product quality and aesthetics, and fast, reliable delivery.

Ejemplos de Copy

• •Don't just decorate, tell a story. Our latest collection is curated for the bold, the unique, and the lovers of glam. Find that one-of-a-kind piece that makes your space truly yours. #DecorVibes #AffordableLuxury #HomeDecorUK
• •Your Home, Your Vibe. Discover quirky, glamorous, and timeless decor that doesn’t follow the crowd. Free shipping on orders over £75.
• •Tired of the mainstream? So were we.
• •Why settle for simple when you can have a statement? This lamp isn’t just a light source; it's a conversation starter. Crafted with a global-inspired design and a touch of quirky charm, it’s the perfect piece to let your home's personality shine.
• •From our family to your home. ✨ At Decor Vibes, we believe beautiful design should be for everyone. That's why we travel far and wide to source unique, high-quality decor that you won't find on every high street. Shop our eclectic collection today!