Tono de Marca

Artistically Inspired, Quality-Conscious, and Encouraging

Valores de Marca

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Customer Connection & Service
• •Inspiration & Joy in the Home
• •American Manufacturing

Mejores Prácticas

• •Embrace Artistic Language: Use descriptive words that evoke creativity, inspiration, and beauty. Reference art, design movements, or unique aesthetics where appropriate (e.g., "a playful pattern reminiscent of Matisse's cutouts," "classic toile with a contemporary twist").
• •Highlight Heritage & Quality: Consistently mention "Made in USA" where applicable and weave in the brand's longevity (since 1988) to build trust and underscore experience. Use terms like "crafted," "premium textiles," and "attention to detail."
• •Maintain a Positive & Encouraging Voice: Frame decor as a source of happiness and self-expression. Use uplifting language and offer gentle encouragement for customers to personalize their spaces (e.g., "find what makes you smile," "express your unique style").
• •Be Personable & Approachable: Even when discussing quality or artistic inspiration, keep the language accessible. Avoid overly academic or exclusive jargon. Ensure calls to action are friendly and helpful (e.g., "We're here to help you find the perfect piece!").
• •Create a Style Guide: Develop a simple internal style guide with key brand phrases, preferred terminology (e.g., "decorative accessories" vs. "knick-knacks"), a list of "on-brand" and "off-brand" words, and examples of the desired tone across different platforms (website, social media, email). This ensures consistency regardless of who is writing the copy.

Percepción Social

Positive perception as a Niche Provider with Established Presence, but needing more visibility in reviews.

Ejemplos de Copy

• •Homepage Banner: "Since 1988, curating unique, American-made decor to bring your artistic vision home. Let's make your space smile."
• •Product Description (e.g., for a patterned table runner): "Inspired by the bold strokes of [Artist's Name/Art Movement], this table runner isn't just a covering, it's a conversation starter. Crafted with care in the USA from premium textiles, it’s designed to add a touch of enduring artistry to your gatherings."
• •Instagram Post Caption: "Transform your everyday into something extraordinary. ✨ Our latest collection of [Product Type] is here, blending timeless design with a playful spirit. Which piece speaks to your inner artist? #DecorativeThings #HomeDecor #UniqueDesign #MadeInUSA #InteriorInspiration"
• •Email Newsletter Snippet: "Feeling creative? A simple touch can redefine a room. Discover our new [Product Category] arrivals, inspired by the masters and made for your unique style. Plus, tips from our blog on how to [DIY/Styling Tip]!"
• •"About Us" Page Excerpt: "At Decorative Things, we believe your home should be a canvas for joy. That’s why we’ve spent over three decades crafting and curating decor that tells a story – your story. From our US-based workshops to your home, expect quality, artistry, and a touch of the unexpected."