Tono de Marca

sophisticated, expert, and aspirational, conveying confidence, skill, and a premium experience for the modern gentleman.

Valores de Marca

• •Expertise and Mastery
• •Exclusivity and Experience
• •Modern Masculinity
• •Quality

Mejores Prácticas

• •Use sophisticated language, employing an elevated vocabulary and avoiding casual slang.
• •Focus on the 'why' behind services, explaining benefits rather than just listing features, framing services as a ritual or escape.
• •Emphasize expertise and legacy by regularly mentioning experience, master barbers, and expert techniques to build trust.
• •Sell the experience, using phrases that create a sense of exclusivity and positioning the space as a sanctuary for the modern gentleman.
• •Maintain visual and tonal synergy, ensuring copy's sophisticated tone is always matched by high-quality, professional visuals.

Percepción Social

Perceived as a top-tier, professional, and specialized male-focused grooming destination in Montreal. It's seen as a place for men who are serious about their grooming and willing to invest in a superior experience, known for skilled barbers and high-quality service.

Ejemplos de Copy

• •Precision in every line. Our master barbers don’t just cut hair—they sculpt it. Experience the difference that dedication to the craft makes. #DeauvilleAuMasculin #MontrealBarber #Fade
• •This isn’t just a haircut. It's an appointment with confidence. For over a decade, Deauville Au Masculin has been Montreal's destination for expert grooming in a space built for the modern man. Book your experience.
• •The Ultimate Grooming Ritual. Our VIP Experience is more than a service—it’s a statement. Indulge in a private session featuring a custom consultation, precision haircut, a traditional hot towel shave, and curated product recommendations. Elevate your routine.
• •Your style doesn't end when you leave our chair. Maintain the perfect shape and health of your beard with the same professional-grade oils and balms used by our barbers. Shop the collection.
• •Where Style Meets Sophistication. From classic cuts to modern color, discover the art of masculine grooming. Welcome to Deauville Au Masculin.