Tono de Marca

Empowering, Normalizing, Informative, Supportive, Playful, Confident, Discreet, Professional, Appreciative, and Personal.

Valores de Marca

• •Sexual Wellbeing & Pleasure
• •Discretion & Trust
• •Customer Satisfaction
• •Openness & Destigmatization
• •Quality

Mejores Prácticas

• •Embrace Empowerment: Use language that makes customers feel confident, curious, and in control of their sexuality. Avoid shame-based or overly clinical terms.
• •Prioritize "Pleasure" and "Wellbeing": Frame products and content around the positive outcomes of exploration and self-discovery, not just the items themselves.
• •Maintain Discretion in Service Language: While being open about sexuality, always reassure customers about discreet shipping, billing, and customer service interactions. Use phrases like "your privacy is our priority," "discreetly packaged."
• •Be Informative and Approachable: Offer genuine advice and information. Use a friendly, helpful tone that invites questions and makes customers feel comfortable. Avoid jargon where possible, or explain it clearly.
• •Inject Playfulness (Appropriately): Especially on more visual or community-focused platforms, don't be afraid of a little wit or flirtation that aligns with celebrating desire. Always ensure it remains respectful and inclusive.

Percepción Social

Positive Customer Service, Trustworthy & Reliable, Promoter of Sexual Wellness, High Quality Experience

Ejemplos de Copy

• •Headline for a new product: "Unlock Your Deepest Desires. Explore Our New Collection – Discreetly Delivered to Your Door."
• •Instagram Caption for Lingerie: "Confidence looks gorgeous on you. So does this. 😉 #DearDesire #SelfLove #EmpowerYourPleasure"
• •Facebook Post (Educational): "Let's talk lube! ✨ Choosing the right one can elevate your experience from good to unforgettable. Our latest blog post breaks down the types and tips. Link in bio! #SexualWellness #DearDesireZA #PlaySmart"
• •Email Subject Line for a Promotion: "A Little Treat Just For You, From Dear Desire 💌 (Your Secret's Safe With Us)"
• •Product Description Snippet (for a vibrator): "Crafted for your ultimate pleasure, this silky-smooth explorer is ready to be your new best friend. Whisper-quiet motor, body-safe silicone, and an invitation to discover what truly moves you. #MyDesire #PleasurePositive"