Tono de Marca

authentic, community-focused, and proud

Valores de Marca

• •Quality and Longevity
• •Uniqueness and Detail
• •Inclusivity
• •Community Connection

Mejores Prácticas

• •Embrace Australian Slang (Sparingly): Continue using authentic Australian colloquialisms like "dead set" where appropriate to reinforce the brand's origin and personality, but avoid overusing it to the point of becoming a caricature.
• •Speak the Language of the Community: Consistently use terminology and hashtags that are relevant to the equestrian and campdrafting world (e.g., "arena," "campdraft," "rodeo"). This shows a genuine understanding of the target audience's lifestyle.
• •Highlight Practical Benefits: Always connect the features of the products (e.g., material, fit, breastfeeding access) to the real-world needs of the customers. The copy should answer the question, "How does this make my life as a rider/mother easier or better?"
• •Maintain a Confident, Yet Approachable Voice: The tone should be confident in the quality and design of the products, but also open and receptive to customer feedback. Phrasing like "We'd love to hear what you think" strengthens the brand-community relationship.
• •Visual and Textual Consistency: Ensure that the energetic, authentic, and slightly rugged feel of the brand is reflected not just in the text, but also in the photography and videography. The visuals on social media and the website should align with the tone of the copy.

Percepción Social

The public perception of DeadSet Designs appears to be that of a specialized, community-oriented brand. Their social media engagement, particularly on TikTok with over 1,300 followers and 5,600 likes, and the use of relevant hashtags, suggests a positive reception within the campdrafting and rural lifestyle community. The focus on practical needs, such as breastfeeding-friendly apparel for competing mothers, likely resonates strongly with their niche market, fostering loyalty and a sense of being understood by the brand. The limited production runs mentioned on their site can also create a perception of higher value and desirability among customers.

Ejemplos de Copy

• •Sun's up, dust is flying, and you're in your element. Our new collection of arena shirts is here to make sure you look as good as you ride. Limited edition prints, designed for the ring and built to last. Tap to shop the new arrivals! #DeadSetDesigns #ArenaLife #Campdrafting
• •Who says you can't do it all? Our breastfeeding-friendly arena shirts mean you never have to choose between competing and comfort. Designed by riders, for riders (and their little ones). Check out the collection. #RodeoMums #DeadSetDesigns #FunctionalFashion
• •The 'Blazing saddles' Arena Shirt: Bold, durable, and unmistakably you. Crafted from a breathable cotton blend with reinforced stitching, this limited-edition piece is designed for full-day comfort and standout style. With a generous 6-22 size range, it's a dead set winner for your next event.
• •A short, fast-paced video showing a rider getting ready, putting on a DeadSet Designs shirt, competing in an event, and then relaxing with her family afterwards. Text overlay: 'From the stables to the arena, we've got you covered. #DeadSetDesigns #EquestrianStyle #AussieMade'
• •Be the first to see it! The new DeadSet Designs drop is here.