Tono de Marca

Authentic, relatable, and determined. Direct, no-nonsense, personal, transparent, gritty, and community-focused, conveying a passionate peer creating a product for the community.

Valores de Marca

• •Problem-Solving
• •Authenticity & Transparency
• •Community-Centric
• •Quality & Durability
• •Functionality

Mejores Prácticas

• •Lead with the Problem: Always start by acknowledging the specific frustrations of your customer (e.g., "Tired of jeans that stretch out by noon?"). This shows you understand their world.
• •Speak from the "We" of the Community: Use inclusive language that positions the brand as part of the cowgirl community. Phrases like "we're making it for you" and "we listened" reinforce that the brand is a collaborative effort.
• •Use Authentic, Direct Language: Avoid corporate jargon. Write as if you're talking to a friend. Use straightforward, slightly rugged language like "tough-as-nails" and "does its damn job" that resonates with the target audience.
• •Maintain Transparency: Be open and honest about the business journey, including production timelines, the reasons behind your pricing, and how customer feedback is being used. This builds immense trust with an audience that values authenticity.
• •Balance Grit with Aspiration: The name "Deadbroke" implies a story of struggle and determination. The copy should reflect this gritty reality while also being aspirational, promising a high-quality, long-overdue solution that makes the customer's life easier. It's not just about the struggle; it's about overcoming it.

Percepción Social

Perceived as a promising and necessary newcomer by its target niche. Potential customers feel seen and understood, with a strong sense of community and support. The perception is optimistic and hopeful, with the price understood and accepted due to quality and small-batch production.

Ejemplos de Copy

• •Ripped thighs. Gapping waistbands. Pockets that don't hold a thing. We've been there. That's why we made the Deadbroke Originals built with input from real cowgirls to finally fit and function the way they should. Pre-order the last pair of jeans you'll ever want to buy.
• •You said you needed jeans that don't rip when you get on your horse and pockets that actually hold your phone. We listened. Our 99% cotton denim is built for work, and our pockets are built for real life. Thanks for helping us build the perfect cowgirl jean! Pre-orders are shipping this October.
• •It's Official: Your Jeans Are In Production. The wait is almost over. We're one step closer to getting the Deadbroke Originals into your hands. Here's a look at what's happening behind the scenes.
• •For the ride. For the work. For the first time, jeans that do both.
• •"Finally a pocket that does its damn job.” Still thinking about it? Don't miss your spot in our first production run. These jeans are designed for cowgirls, by cowgirls. Secure your pair before they're gone.