Tono de Marca

Sophisticated & Chic, Empowering & Confident, Aspirational & Inspirational, Modern Bohemian, Accessible Luxury

Valores de Marca

• •Empowerment
• •Quality Craftsmanship & Detailing
• •Timeless Style & Versatility
• •Scandinavian Simplicity & Design
• •Personal Expression & Individuality
• •Bohemian Mindset & Global Inspiration
• •Accessibility
• •Sustainability (emerging)

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Sophisticated, Empowering, Modern, Understated, Cultured) and, equally important, adjectives it is *not* (e.g., Loud, Trendy, Simplistic, Aggressive). Provide examples of "do" and "don't" phrases.
• •Know Your Audience Deeply: Understand the aspirations, values, and language of the independent, style-conscious woman the brand targets. Copy should resonate with her lifestyle and mindset.
• •Emphasize Storytelling and Values: Weave in the brand's heritage of Scandinavian design, bohemian spirit, and commitment to empowering women. Go beyond product features to talk about the feeling and confidence the clothes inspire.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the sophisticated and clean aesthetic of the brand's imagery. Use language that is as curated and considered as the designs themselves.
• •Train and Align All Content Creators: Whether in-house or external, ensure everyone writing for the brand understands and can consistently apply the defined tone of voice. Regular reviews and feedback sessions can help maintain this consistency across all platforms.

Percepción Social

Positive Association with Quality and Style, Trusted for Timeless Pieces, Aspirational yet Attainable, Influencer and Celebrity Endorsement, Eco-Consciousness (Mixed/Developing)

Ejemplos de Copy

• •Headline: Define Your Everyday. Discover pieces that speak your language – timeless, confident, and uniquely you. #DAYStyle. Body: Embrace the art of curated dressing. Our latest collection blends Scandinavian simplicity with intricate details, empowering you to move through your world with effortless grace.
• •Social Media Post (Image: Woman confidently walking in a stylish DAY outfit): Invest in yourself, wear your story. The [Product Name] dress – where contemporary design meets enduring elegance. Crafted for the woman who knows her worth. ✨ #DAYBirgeretMikkelsen #EmpoweredElegance
• •Product Description Snippet: The essence of bohemian sophistication. This [Product Name] blouse, with its delicate embroidery and fluid silhouette, is more than just an item of clothing – it’s an expression of modern femininity. Designed to be cherished, season after season.
• •Email Subject Line: New Arrivals: Reimagine Your Classics with DAY. Body: Step into a world where timeless design meets contemporary flair. Explore fresh silhouettes, luxurious textures, and the signature DAY aesthetic that empowers you to curate a wardrobe as individual as you are. Discover your next forever piece.
• •Website Banner: Effortless Chic. Enduring Style. This is DAY Birger et Mikkelsen. Explore the new collection. (Focus on clean visuals and minimal, impactful text)