Tono de Marca

inspirational, empowering, supportive, positive, energetic, focused on self-improvement and confidence, accessible, and friendly

Valores de Marca

• •Empowerment
• •Quality & Comfort
• •Community
• •Style
• •Motivation

Mejores Prácticas

• •Lead with "You": Center the customer in every message. Instead of "Our leggings are high-quality," write "You'll feel confident and supported in our high-quality leggings." This makes the copy more personal and benefit-oriented.
• •Use Empowering Verbs: Incorporate strong, action-oriented verbs that inspire movement and confidence. Words like unleash, conquer, discover, flow, empower, and thrive align perfectly with the brand's motivational tone.
• •Tell a Story: Frame products within a narrative. Whether it's the founder's story, a customer's success, or the "story" of a collection, storytelling creates an emotional connection that goes beyond a simple transaction.
• •Balance Aspiration with Authenticity: While the tone is inspirational, it must remain grounded and relatable. Use authentic language, feature real customers, and acknowledge the daily effort involved in an active lifestyle, not just the perfect end result.
• •Maintain a Consistent Keyword Lexicon: Create a list of on-brand words and phrases (e.g., 'seamless comfort,' 'empower your movement,' 'daily journey,' 'find your strength') and use them consistently across all platforms—from website copy to social media hashtags—to build a strong, recognizable brand voice.

Percepción Social

Highly positive, perceived as a high-quality, trustworthy brand that delivers on comfort and style. Customers feel products enhance their workout experience and confidence. Seen as inclusive and community-oriented due to diverse models and user-generated content, with minimal negative sentiment.

Ejemplos de Copy

• •Headline: Find Your Fire. Body: It’s not about the workout. It’s about the strength you discover in the struggle. Our Gravity Collection is designed to move with you, support you, and empower you through every single rep. Ready to unleash your potential? #DayByDayStrength
• •Subject: Meet Aura: Confidence You Can Wear. Body: What if your activewear inspired you to push a little further? The new Aura Collection was crafted for that exact feeling. With our signature seamless fabric that hugs and supports in all the right places, you’ll feel as good as you look. Flow, move, and conquer your day. Discover the collection.
• •Title: Core Seamless Leggings Description: Your second skin for unstoppable movement. The Core Seamless Leggings are engineered for total freedom, whether you're in a deep yoga stretch or hitting a new personal best. The high-waisted band provides gentle support without restriction, while the buttery-soft, sweat-wicking fabric keeps you comfortable and confident. This isn't just activewear; it's the armor for your daily victories.
• •Headline: Comfort That Moves With You. Body: Tired of activewear that pinches, slips, or holds you back? At Day by Day, we believe your clothes should empower your movement, not distract from it. Our seamless sets are loved by our community for their perfect, body-adapting fit. Tap to see why our customers say they feel 'comfortable and secure' with every move!
• •(Upbeat trending audio) Text on screen 1: From morning yoga... Text on screen 2: ...to afternoon errands... Text on screen 3: ...to your evening workout. Text on screen 4: Your daily journey, powered by confidence. Caption: One set, endless possibilities. Which look is your favorite? ✨ #activewear #fitcheck #daybydayactivewear