Tono de Marca

Warm, Nurturing, and Heartfelt. The language is gentle, personal, and affectionate, akin to that of a loving family member or close friend selecting a meaningful gift.

Valores de Marca

• •Handmade Craftsmanship
• •Emotional Connection
• •Lasting Memories
• •Authenticity and Passion
• •Community Engagement

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Always start with the emotional benefit, then follow up with tangible details proving its value.
• •Use "Heartfelt" Language: Incorporate words like love, care, handmade, cherish, memories, joy, comfort, friend, and special.
• •Tell the "Handmade Story": Regularly remind your audience that every item is crafted by hand; share behind-the-scenes content.
• •Write as a Person, Not a Company: Use "we" and "I" to create a personal connection, addressing the customer directly with "you" and "your little one."
• •Amplify Customer Voices: Feature customer testimonials and photos prominently, as their authentic experiences are powerful marketing tools.

Percepción Social

Perceived as a source of high-quality, adorable, and well-made handmade products. Customers appreciate the craftsmanship and emotional value. The brand is seen as an authentic small business, a local artisan focused on traditional quality and community engagement.

Ejemplos de Copy

• •Meet Leo the Lion, our newest little friend waiting for a cuddle! Stitched by hand with the softest yarn and a whole lot of love, he’s ready to become your little one’s brave companion for every adventure. Give the gift of a forever friend.
• •It’s more than a toy. It's a friend for life. At Daya & Me Gifts, we pour our hearts into every stitch, creating soft, handmade companions that bring joy, comfort, and the first of many cherished memories.
• •Designed to be a special part of their world, our custom dolls are handmade with care and attention to every detail. From their yarn-spun hair to their tiny stitched smile, each doll is crafted to be a unique keepsake—a perfect gift for a birthday, holiday, or just because. It’s love at first sight.
• •A little something to make them smile…
• •We’re bringing our handmade friends to the Crafts in the Village fair this weekend! Come by and say hello—we’d love to help you find the perfect, cuddly gift for the little one in your life. Nothing makes us happier than seeing our creations find a new home.