Tono de Marca

aspirational, authentic, and community-centric

Valores de Marca

• •Quality & Innovation
• •Modesty & Style
• •Empowerment & Confidence
• •Transparency & Faith

Mejores Prácticas

• •Always Speak from a Place of Authenticity: Whether it's the founder sharing an update or a product description, the language should be genuine and transparent. Avoid overly corporate jargon.
• •Center the Community: Use inclusive language like "we," "us," and "the DAUS community." Acknowledge and celebrate customer support to reinforce the brand's community-centric value.
• •Balance Aspiration with Relatability: Showcase high-quality, beautiful imagery and styling, but pair it with captions that are down-to-earth and speak to the real-life needs and experiences of the customer.
• •Educate and Empower: Consistently integrate value-added content, such as hijabi hair care tips or styling tutorials. This positions the brand as an expert and a resource, not just a retailer.
• •Subtly Weave in Faith-Based Values: Phrases like "Alhamdulillah" or expressing gratitude and trust in God's plan resonate with the target audience and reinforce the brand's foundational values without being preachy. This should feel natural to the brand's voice.

Percepción Social

DAUS The Label is perceived as a trustworthy, founder-led brand that is deeply connected to its community. Customers see it as a solution to a common problem in the modest fashion market: finding hijabs that are not transparent. The founder's personal involvement and transparency are highly valued, making customers feel like they are part of the brand's journey. It's viewed as more than just a clothing store; it's a "passion project" that understands and caters to the specific needs of hijabi women.

Ejemplos de Copy

• •Engineered for elegance, designed for you. Our Signature Modal Hijabs in the new 'Desert Clay' shade are woven with a tighter blend for a feel that's lightweight, breathable, and beautifully opaque. Confidence is knowing your hijab won't let you down. #DausTheLabel #ModalHijabs #ModestFashion
• •Another late night packing your orders, and I couldn't be more grateful. Every single label I print is a reminder of this amazing community we're building together. Thank you for believing in this dream. We're just getting started! #MuslimOwnedBusiness #HijabiBusiness #SmallBusinessJourney
• •The Perfect Drape, Secured. Say goodbye to snags and pulls with our innovative no-snag magnets and protect your hair with our gentle satin scrunchies. The details that perfect your daily style. #HijabEssentials #DausAccessories
• •VIP Access: Unveiling 'The Midnight Collection.' As part of the DAUS inner circle, you get to shop our three new deep-toned modal sets one hour before anyone else. Thank you for being on this journey with us. Your support means the world. Shop Now. #DausVIP #CommunityFirst
• •Tired of transparent hijabs? We were too. DAUS The Label was born from a need for high-quality, opaque modal hijabs that are as stylish as they are comfortable. Experience the DAUS difference. #ModestyAndStyle #HijabStyle #OpaqueHijabs