Tono de Marca

Bold & Adventurous, Confident & Empowering, Playful & Vibrant, Free-spirited & Bohemian, Approachable & Friendly

Valores de Marca

• •Individuality & Self-Expression
• •Making People Feel Good
• •Timelessness over Trends
• •Sustainability & Ethical Responsibility
• •Giving Back & Community
• •Adventure & Wanderlust

Mejores Prácticas

• •Embrace Bold & Evocative Language: Use strong verbs, vivid adjectives, and sensory details that reflect adventure, confidence, and vibrancy. Words like 'fierce,' 'wild,' 'statement,' 'unleash,' 'vibrant,' 'spirit' align well.
• •Speak Directly to an Empowered Individual: Address the customer as someone confident, adventurous, and unafraid to express themselves. Use 'you' and 'your' to create a personal connection and empower them (e.g., 'Own your style,' 'Make it yours').
• •Highlight Uniqueness and Craftsmanship: Consistently mention the hand-drawn, unique nature of the prints and the in-house design process. This reinforces the value of individuality and the special quality of the garments.
• •Weave in the Story and Values (Subtly): While the focus is on the product's appeal, subtly connect back to the brand's inspirations (travel, Ibiza, India) and values (sustainability, making people feel good) where appropriate, to add depth and authenticity.
• •Maintain a Positive and Uplifting Vibe: Even when discussing practicalities (like care instructions or returns), the overall tone should remain positive, encouraging, and aligned with the 'feel-good' mission of the brand. Ensure the copy inspires confidence and excitement.

Percepción Social

Loved for Unique Style, Associated with Holidays & Occasions, Appreciation for Sustainability Efforts, Mixed Perceptions on Quality vs. Price, Positive Customer Service Experiences, Aspirational & Feel-Good Brand

Ejemplos de Copy

• •Instagram Post Caption (New Dress Launch): Unleash your inner wildcat. 🔥 Our NEW [Dress Name] has just dropped – featuring a fierce hand-drawn print that’s as unique as you are. Ready to turn heads and own the moment? Tap to shop and let your spirit run free! #DancingLeopard #NewCollection #BoldAndBeautiful #OwnYourStyle #StatementDress
• •Email Subject Line (Sale Promotion): Holiday Dreaming? ✨ Your Fiercest Adventures Start Here (with an extra 20% off!) *Body Snippet:* Jet-set or stay-cay, make every moment a statement. Our signature prints and feel-good fabrics are now even more irresistible. Dive into the wild and find your next unforgettable outfit.
• •Website Banner (Homepage): DARE TO BE DIFFERENT. Wear the print. Live the moment. Shop Timeless Styles.
• •Facebook Ad Copy (Targeting holiday-goers): From Ibiza sands to city lights, our new collection is made for making memories. ☀️🌴 Pack your bags with colour, confidence, and clothes that dance with you. Discover travel-ready styles that feel as good as they look. #DancingLeopard #TravelInStyle #BohoChic #SummerVibes #WanderlustFashion
• •Product Description Snippet (for a versatile jumpsuit): Meet your new partner-in-adventure! The [Jumpsuit Name] isn't just an outfit; it's a mood. Crafted from our [eco-conscious fabric] with a unique, in-house designed print, it’s effortlessly chic for sunrise coffees and sunset cocktails. Dress it up, dress it down, make it yours. Because life’s too short for boring clothes. #FierceAndFabulous #VersatileStyle #ConsciousFashion