Tono de Marca

Expert, Caring, and Results-Oriented. The brand uses scientific and specific language, emphasizes protection and gentle care, and focuses on tangible outcomes like extended treatment life and frizz-free hair.

Valores de Marca

• •Efficacy and Performance
• •Ingredient Integrity and Safety
• •Customer Empowerment
• •Specialization
• •Value for Money

Mejores Prácticas

• •Lead with the 'Why': Always connect product features to ultimate customer benefits, focusing on protecting their investment.
• •Use 'Problem/Solution' Framing: Acknowledge customer fears (e.g., frizz returning) and position Damila as the expert solution.
• •Incorporate 'Expert' Language: Use scientific terms to reinforce authority and educate customers on ingredient benefits.
• •Emphasize Empowerment and Confidence: Use aspirational language linking great hair to feeling confident and powerful.
• •Amplify Social Proof: Integrate authentic customer reviews and testimonials into your copy to build trust and relatability.

Percepción Social

The brand is perceived as effective and trustworthy, with high-quality, lightweight formulations that successfully extend keratin treatments. It addresses a crucial niche need for those with treated hair, offering reliable solutions. Customer service is seen as positive, and the brand is primarily targeted at women seeking frizz control and smoothness for their hair.

Ejemplos de Copy

• •Your Keratin Treatment's Best Kept Secret. Lock in that salon-fresh smoothness. Our specialized, salt and sulfate-free formulas are expertly designed to protect your investment and make every day a flawless hair day.
• •Don't let your keratin treatment fade. 💧 Slide to see why our Nourishing Conditioner is a game-changer for extending smoothness and shine. It's more than aftercare—it's insurance for your hair. #DamilaHair #KeratinAftercare #FrizzFree
• •Tired of shampoos that strip your treatment and your shine? Our Salt & Sulfate-Free Shampoo gently cleanses while infusing your hair with a blend of keratin and botanical extracts. It doesn't just clean—it protects, prolongs, and perfects, maintaining your hair's moisture balance and keeping frizz at bay. This is the first step to making your treatment last months, not weeks.
• •Subject: Still smooth? How to extend your keratin treatment by 2 months. Body Preview: Salon results shouldn't be temporary. We'll show you how to protect your hair and your wallet...
• •Voiceover: You paid for the perfect keratin treatment. Don't wash it away. Voiceover: Damila's specialized aftercare protects your investment. Salt and sulfate-free, so your smoothness lasts. Text on screen: Damila.com. Extend your results.