Tono de Marca

The predominant tone of 'Da incorniciare' is elegant, artistic, and inspirational. The language used across its platforms is sophisticated and evocative, aiming to connect with the customer's appreciation for beauty and personal memories. It avoids overly casual or humorous language, instead opting for a more refined and aspirational voice. This carefully crafted tone aims to be welcoming and trustworthy, assuring customers of the quality and care invested in each product.

Valores de Marca

• •Artisanal Quality
• •Personalization
• •Elegance and Style
• •Emotional Connection
• •Customer-Centricity

Mejores Prácticas

• •Emphasize Elegance and Emotion: All copy should balance sophisticated language with heartfelt emotion. Use evocative words that speak to memory, beauty, and craftsmanship.
• •Maintain the "Made in Italy" Hallmark: Consistently reference the Italian origin and artisanal quality of the products. This is a key differentiator and a core component of the brand's identity.
• •Speak the Customer's Language: Use a tone that is aspirational yet accessible. The language should reflect the target audience's appreciation for art, design, and quality.
• •Create a Narrative: Frame products not just as objects, but as part of a larger story—the customer's story. Use storytelling to create a deeper connection.
• •Ensure Visual and Textual Cohesion: The elegance of the copy must be mirrored in the high-quality, curated visuals on the website and social media, creating a seamless and immersive brand experience.

Percepción Social

The brand is perceived as a provider of high-quality, tasteful home decor items and gifts. The "Made in Italy" designation strongly influences this perception, associating the brand with quality, design, and craftsmanship. The name itself, "Da incorniciare," reinforces the idea that the products are for moments "worthy of being framed," which resonates positively with an audience that values aesthetics and sentiment. The brand's focus on transforming images into lasting memories is a central element of its public image.

Ejemplos de Copy

• •Simplicity is the ultimate sophistication. Our new collection of minimalist frames is designed to let your memories speak for themselves. Handcrafted in Italy, for moments that are truly 'da incorniciare'.
• •Turn your favorite moments into timeless art. With our custom canvas prints, your walls can tell your story. Crafted with passion in our Abruzzo workshop, because every masterpiece deserves the perfect frame.
• •The art of living is in the details. A cozy corner, a cherished photo, a story to tell. What moments are you framing today? #DaIncorniciare #MadeInItaly #HomeDecor
• •Give a gift that lasts a lifetime. This season, choose a handcrafted frame or a personalized photo album from our collection. For memories too precious to be forgotten, give the gift of 'Da incorniciare'.
• •From our hands to your home. Every frame, every album, every piece is a work of heart, crafted with Italian passion. Discover the art of 'Da incorniciare'.