Tono de Marca

Joyful & Positive, Warm & Friendly, Thoughtful & Empathetic, Aspirational & Aesthetically Pleasing, Fresh & Vibrant, Appreciative

Valores de Marca

• •Spreading Joy
• •Freshness & Quality
• •Thoughtfulness & Connection
• •Customer Delight
• •Convenience
• •Sustainability (emerging)
• •Beauty & Aesthetics

Mejores Prácticas

• •Focus on Emotion and Connection: Always write with the goal of evoking positive emotions – joy, love, appreciation, comfort. Frame products around the feelings they create and the connections they foster, rather than just their features.
• •Use Warm, Positive, and Inclusive Language: Employ words that are uplifting, friendly, and welcoming. Avoid jargon or overly formal language. Use exclamation points and emojis judiciously to convey enthusiasm and warmth where appropriate (especially on social media).
• •Highlight Freshness and Quality: Consistently reinforce the message of fresh, seasonal, and high-quality blooms. Use descriptive adjectives that appeal to the senses (e.g., "vibrant," "fragrant," "lush," "hand-picked").
• •Emphasize the "Why" of Gifting: Remind the audience of the joy of both giving and receiving. Connect the act of sending flowers to thoughtfulness, care, and celebrating life's moments, big or small.
• •Create a Simple Brand Voice Guide: Internally document key tone words (e.g., joyful, thoughtful, fresh), provide examples of "on-brand" and "off-brand" phrases, and outline the core values to ensure everyone writing copy understands and consistently applies the Daily Blooms voice.

Percepción Social

A reliable and high-quality provider of fresh and beautiful flower arrangements. A modern and stylish floral brand, appealing to a contemporary aesthetic. A go-to service for thoughtful gifts that are sure to impress and bring joy. A company that cares about its customers and the emotional impact of its products. Trustworthy for important occasions due to their delivery service and product quality.

Ejemplos de Copy

• •Hello, sunshine! ☀️ Our new [Bouquet Name] is bursting with the freshest [Flower Type 1] and vibrant [Flower Type 2], hand-picked to bring pure joy to their day (or yours!). Who needs a little brightness delivered? Tap to shop this beauty!
• •Making Days Brighter, One Bloom at a Time. Discover stunning, fresh flower arrangements and thoughtful gifts, delivered with care across Australia. Send a little happiness today.
• •A special treat to brighten your week! ✨ Fresh blooms inside...
• •The ultimate gesture of care. Our [Hamper Name] hamper pairs a stunning posy of today’s freshest flowers with [Gift Item 1] and [Gift Item 2] – thoughtfully curated to bring a smile and a moment of pure delight. Perfect for saying 'Thinking of You' or 'Happy Birthday!'
• •Bloomin' magic in the making! ✨ Watch how we create your daily dose of happiness with the freshest seasonal picks. #DailyBlooms #FlowerMagic #BehindTheScenes #FreshFlowers