Tono de Marca

Humorous, witty, relatable, friendly, informal, playful.

Valores de Marca

• •Celebration of Fatherhood
• •Humor and Personality
• •Identity and Confidence
• •Relatability

Mejores Prácticas

• •Embrace the "Dad Joke": Consistently incorporate witty one-liners, clever puns, and humor that is self-aware and relatable to fathers. The goal is to elicit a knowing smile or an eye-roll.
• •Speak the Language of Dads: Use informal, conversational language. Refer to common fatherhood scenarios like barbecues, dealing with kids' questions, and the unwritten rules of the household.
• •Celebrate, Don't Just Sell: Frame the products not just as apparel, but as a way to celebrate and embrace the unique identity of being a dad. The copy should empower fathers to "show the world that being a dad is the coolest gig in town."
• •Keep it Confident and Fun: The tone should always be upbeat and confident. Even when joking about the "hardships" of fatherhood, it should be done from a place of love and humor.
• •Use "You" and "We" to Build Community: Address the customer directly ("you") and use "we" to create a sense of a collective group or "movement" of dads who share the same "Daditude."

Percepción Social

A fun, niche apparel company that understands the modern father's experience, perceived as a go-to for novelty gifts for Father's Day, birthdays, or for dads who enjoy expressing their identity through graphic tees, appealing to a specific sense of style and humor.

Ejemplos de Copy

• •Warning: Wearing our 'BBQ Rules' tee may result in an uncontrollable urge to flip burgers and tell everyone they're doing it wrong. You've been warned. #Daditude
• •Your Father's Day gift problem? Solved. (You're welcome.)
• •The 'Ask Your Mother' Tee: The official uniform for when you've reached your final form of dad-dom. Soft, comfortable, and 100% effective at redirecting difficult questions. Get yours and reclaim your peace and quiet.
• •Dad Bods. Dad Jokes. Dad Clothes. You're in the right place. Welcome to Daditude.
• •They say being a dad is a thankless job. We say it's a reason to wear awesome t-shirts. Shop the collection that gets it.