Tono de Marca

Inspiring, Practical, and Eco-Conscious

Valores de Marca

• •Sustainability
• •Practicality & Convenience
• •Quality
• •Conscious Consumption

Mejores Prácticas

• •Lead with the "Why": Start every piece of copy by connecting to the core value of sustainability. Whether it's a product description or an email, the "why" (reducing waste, protecting the planet) should come before the "what" (the product itself).
• •Use Empowering Language: Frame sustainability as a positive and achievable choice, not a sacrifice. Use words like "simple," "easy," "upgrade," and "join" to make customers feel part of an empowered community. Avoid language that induces guilt.
• •Prioritize Clarity and Practicality: While the mission is aspirational, the product copy must be grounded in practical benefits. Clearly explain how each item works, what it replaces, and how it makes the customer's life easier (e.g., "saves money," "dishwasher safe," "keeps food fresh").
• •Establish a "Differentiator" Keyword: To combat the brand name confusion, consistently use a differentiator in your messaging, such as "Dabado Australia" or "Dabado Kitchen". This should be present on the website, in metadata, and in any future marketing to help search engines and customers distinguish the brand.
• •Create a Tone of Voice Guide: Document the brand's tone (Inspiring, Practical, Eco-Conscious) and values. Include a list of "on-brand" words (e.g., sustainable, reusable, conscious, simple, fresh, reduce) and "off-brand" words (e.g., cheap, magic, complicated, prohibition) to ensure consistency across all future writing.

Percepción Social

The social perception of Dabado is fractured due to mistaken identity with a negatively reviewed vaporizer company. Direct perception is positive (clean, modern, mission-driven Australian business), but indirect perception from searches is overwhelmingly negative, creating significant brand damage risk due to association and lack of independent social media presence.

Ejemplos de Copy

• •Rethink Your Kitchen. Reduce Your Waste. Join thousands of Australian homes making a sustainable switch with simple, reusable essentials.
• •Say goodbye to single-use plastic wrap for good. Our Food-Grade Silicone Stretch Lids create a perfect airtight seal on any container, keeping your food fresher for longer. Durable, washable, and endlessly reusable—it's the easiest kitchen upgrade you'll make for the planet.
• •It started with a simple idea: what if we could make sustainability easy? At Dabado, we believe small changes create a big impact. We're a 100% Australian-owned business dedicated to providing practical, high-quality alternatives to the disposable items in your kitchen. Every product we offer is one we use in our own homes.
• •A cleaner planet starts in your kitchen.
• •Your cookies just got a little greener. 🍪 Our reusable baking mats mean no more single-use baking paper. Perfect results, zero waste, and an easy cleanup. Now that's a sweet deal for you and the planet. #SustainableSwaps #EcoKitchen #DabadoAU