Tono de Marca

Helpful and Supportive, Informative, Trustworthy and Reliable, User-friendly and Accessible, Community-focused

Valores de Marca

• •Accessibility: Making it easy for parents to find educational resources.
• •Quality: Connecting users with reputable education centers and courses.
• •Support: Assisting both parents in their search and education centers in their promotion.
• •Child Development: Underlying focus on children's growth and learning through various programs.
• •Efficiency: Saving parents' time in finding the right courses.

Mejores Prácticas

• •Always Prioritize the User: Write from the perspective of helping parents find solutions or helping education centers achieve their goals. The language should be empathetic and solution-oriented.
• •Maintain Clarity and Simplicity: Avoid jargon. Information should be easy to understand for a broad audience of parents and educators.
• •Be Informative and Value-Driven: Every piece of copy should aim to provide useful information, whether it's about a course, a parenting tip, or platform benefits.
• •Foster Trust Through Transparency: Be clear about the platform's services and how it benefits both parents and education centers. If promoting specific courses, ensure details are accurate.
• •Stay Consistent Across All Channels: Whether it's the website, social media, or email, the helpful, informative, and trustworthy tone should be uniformly applied. Create brand voice guidelines for all team members to reference.

Percepción Social

Parents using the platform likely perceive it as a useful tool for discovering educational options for their children. Education centers listed on the platform may see it as a viable marketing channel to reach a targeted audience. The perception will heavily depend on the quality of the listed courses, the ease of use of the platform, and the responsiveness of GoingClass support.

Ejemplos de Copy

• •Facebook/Instagram Post (targeting parents): Finding the perfect art class for your little one just got easier! 🎨 Explore a variety of creative courses in Hong Kong on GoingClass and nurture their talents. Click the link in our bio to start your search! #GoingClassHK #KidsEducation #ArtClasses #HongKongParents
• •Website Banner (for education centers): Reach More Parents in Hong Kong. Showcase your courses on GoingClass and connect with families actively seeking quality education for their children. Partner with us today! #EducationHK #SchoolPromotion #GoingClassPartners
• •Email Newsletter Snippet (for subscribed parents): Is your child struggling with homework? Our latest blog post shares 5 effective strategies to help create a positive study environment at home. Read more on GoingClass! [Link] #ParentingTips #HomeworkHelp #GoingClassInsights
• •Promotional Tweet/Short Post: Unlock your child's potential! 🌟 GoingClass connects Hong Kong parents with top-rated tutoring, sports, and arts programs. Simple search, quality choices. Visit www.goingclass.com. #LearningHK #ChildDevelopment
• •Facebook Ad (targeting education centers): Stop struggling to fill your classes! GoingClass offers a dedicated platform to promote your educational programs directly to engaged Hong Kong parents. Let us help you grow. Learn more about listing your center: [Link] #HongKongEducation #StudentRecruitment #GoingClass