Tono de Marca

Approachable and Friendly, Professional and Expert, Inspirational and Aspirational, Helpful and Supportive, Collaborative

Valores de Marca

• •Accessibility
• •Personalization
• •Happiness and Well-being
• •Quality and Expertise
• •Simplicity and Ease
• •Community
• •Innovation

Mejores Prácticas

• •Always Lead with "Simple" and "Personalized": Frame all services and communications around the core promise of making interior design easy and tailored to the individual. This reinforces key brand differentiators.
• •Use Warm, Encouraging Language: Employ words that are inviting, supportive, and optimistic. Avoid overly technical or exclusive jargon. Think "we" and "us" to foster a sense of partnership.
• •Focus on the "Why" – Happiness and Home: Connect design choices and services back to the ultimate goal of creating a home that clients love and that enhances their well-being. Use storytelling to show how Homekin helps achieve this.
• •Maintain Professionalism through Clarity and Expertise: While friendly, ensure all copy is grammatically correct, clear, and demonstrates a strong understanding of interior design principles. Share knowledge generously.
• •Be Visually Consistent with Verbal Tone: Ensure the accompanying imagery and overall design aesthetic on all platforms match the approachable, stylish, and inspiring tone of the copy. The visual and verbal should tell the same story.

Percepción Social

Positive and Trusted, Effective Problem Solvers, Value for Money, Modern and Convenient

Ejemplos de Copy

• •Website Hero Banner: "Your dream home, made simple. ✨ Homekin brings personalized interior design right to your fingertips. Let's create a space you'll love coming home to."
• •Instagram Post (Before & After): "From 'just okay' to 'oh WOW!' 🤩 Swipe to see how we helped this family unlock their home's true potential. Ready for your own transformation? We make it easy and fun! #HomekinMakeover #InteriorDesignSimple"
• •Service Page (E-Design): "Too busy for traditional interior design? Our E-Design service is your perfect match! Get expert guidance, personalized style boards, and a shoppable list, all online. Designing your happy place has never been more convenient. [Learn More]"
• •Blog Post Introduction: "We believe everyone deserves a home that reflects their unique story and brings them joy. In this post, we're sharing our top tips for [Topic], so you can start creating a space that truly feels like *you*. Let's dive in!"
• •Email Newsletter Subject: "Little Changes, Big Happiness: Easy Updates from Homekin!"