Tono de Marca

Elegant & Modern, Personal & Sentimental, Approachable & Educational, Trustworthy & Passionate

Valores de Marca

• •Quality Craftsmanship
• •Meaningful Connections & Storytelling
• •Transparency & Education
• •Customer Experience
• •Legacy & Heritage
• •Accessibility of Luxury
• •Ethical Sourcing & Sustainability

Mejores Prácticas

• •Develop a "Voice & Tone" Guide: Document key personality traits (e.g., elegant, warm, knowledgeable), preferred vocabulary (e.g., "bespoke," "cherished," "sparkle," "forever"), words to avoid, and the appropriate use of emojis for different platforms. Share this with anyone creating content.
• •Always Lead with Sentiment and Story: Whether it's a product description or a social media post, connect the jewellery to emotions, memories, and personal significance. Ask "What feeling do we want to evoke?" before writing.
• •Balance Elegance with Approachability: While showcasing the luxury and quality of the pieces, ensure the language remains welcoming, clear, and jargon-free, especially when educating customers. Use "we" and "you" to create a direct, personal connection.
• •Incorporate the Heritage and Expertise Naturally: Weave in mentions of the family legacy, the jeweller's experience, and the craftsmanship without it feeling forced. Phrases like "Drawing on decades of expertise..." or "Our family's passion, your unique piece..." can be effective.
• •Be Consistent Across All Channels, Adapting Format: While the core tone remains, adapt the delivery for each platform. Instagram might be more visual with slightly more concise, evocative captions. TikTok can be more conversational, using trending sounds and direct address. The website can feature more detailed, narrative-driven copy. Ensure the core values of quality, connection, and transparency shine through everywhere.

Percepción Social

Positive & Desirable, Trendy & Shareable, High-Quality & Trustworthy, Personal and Custom-Focused, Knowledgeable & Helpful

Ejemplos de Copy

• •Weld your story. Our newest collection of 18ct solid gold permanent chains is here, ready to become a radiant symbol of your most cherished connections and unforgettable moments. Visit us in [Perth/Sydney] and let's create your forever piece, together.
• •Designing your dream ring shouldn't be a mystery. At Taels Jewellery, we blend generations of craftsmanship with a clear, guided experience. Let our family help yours tell its unique love story. Book a consultation and discover the beauty of bespoke.
• •Sparkling with her story! ✨ We had the honour of creating this unique [type of jewellery] for the lovely [customer name/tag if appropriate], a piece that beautifully captures [mention a sentiment if known, e.g., a special milestone]. What story will your Taels piece tell?
• •Grab your bestie! 👯‍♀️ Our permanent jewellery is the ultimate way to seal your bond. Dainty, durable, and oh-so-sparkly. Come get linked in [Perth/Sydney] – an unforgettable experience awaits!
• •Consciously Crafted, Enduringly Beautiful. Discover Taels fine jewellery, meticulously made with ethically sourced 18ct solid gold – because true luxury is timeless, and responsible.