Tono de Marca

Friendly, Approachable, Playful, Enthusiastic, Personal, Relatable, Helpful, Customer-Oriented, Inspirational, Celebratory

Valores de Marca

• •Creating Memories and Experiences
• •Quality and Craftsmanship
• •Personalization and Uniqueness
• •Joy and Fun
• •Local Support and French Origin
• •Connection

Mejores Prácticas

• •Embrace "Tu" (Informal You): Consistently use the informal "tu" form when addressing the audience in French communications, reinforcing the friendly and approachable tone, as seen on their website. For English, maintain a similarly casual and direct "you."
• •Focus on Verbs of Action and Emotion: Use active and evocative language that encourages participation and highlights the emotional benefit of the products (e.g., "discover," "celebrate," "create," "cherish," "explore," "surprise").
• •Incorporate Playful Elements: Use emojis where appropriate (especially on social media), ask engaging questions, and maintain a lighthearted feel that reflects the fun nature of scratch-off products.
• •Highlight the "Why": Always connect the products back to the core values of creating memories, celebrating moments, and personal connection. Don't just sell a poster; sell the experience and the memories it will hold.
• •Be Genuinely Enthusiastic and Proudly French: Let the passion for the products and their French origin shine through in the copy. This authenticity resonates with customers and reinforces brand identity.

Percepción Social

Positive Customer Feedback, Gift-Worthy, Engaging and Interactive, Associated with Celebration and Milestones, Proudly French

Ejemplos de Copy

• •Instagram Post (New Couple's Poster): "Ready for your next adventure together? ✨ Our NEW '52 Dates to Scratch' poster is here to sprinkle some magic on your year! Grab yours and start creating unforgettable moments. Who’s ready to scratch?"
• •Facebook Ad (Customizable Message Box): "Say it with a scratch! 💌 Our customizable scratch-off message boxes are the perfect way to share a surprise, a heartfelt note, or a fun challenge. What special message will you create? Made with love, right here in France! #LeMondeAGratter #PersonalizedGift"
• •TikTok Video Caption (Showing a Birthday Poster): "Turning 30? 🥳 Make it a year of discovery! Scratch off amazing new experiences with our '30th Birthday Adventures' poster. What’s the first thing you’d do? 👇 #BirthdayGift #ScratchPoster #ThirtyAndThriving #MadeInFrance"
• •Website Product Description Snippet (Travel Poster): "Fuel your wanderlust and relive your journeys! Our 'World Explorer' scratch-off map isn't just a poster; it's a beautiful canvas of your adventures. Each scratch reveals a vibrant memory. Where will you explore next? #TravelMemories #ScratchMap"
• •Email Newsletter Subject Line (Holiday Promotion): "🎁 Scratch, Create, Celebrate! Find Unique French-Made Gifts Inside!"