Tono de Marca

Supportive and Empathetic; Positive and Encouraging.

Valores de Marca

• •Family Well-being: Prioritizing happy and harmonious family life by reducing stress around routines.
• •Child Development: Supporting children's growth by fostering independence, responsibility, and a sense of accomplishment.
• •Fun and Engagement: Believing that essential tasks can be made enjoyable for children.
• •Quality and Practicality: Offering a durable and easy-to-use product that genuinely helps families.
• •Effective tool that makes routines, particularly bedtime, much easier and more enjoyable for their children.

Mejores Prácticas

• •Focus on Benefits, Not Just Features: Instead of just saying 'laminated board with velcro tabs,' explain how these features benefit the family (e.g., durable for little hands, interactive fun that motivates).
• •Use Positive and Encouraging Language: Words like joyful, magical, adventure, discover, empower, and celebrate reinforce the positive impact of the brand.
• •Transform challenging routines into positive family bonding experiences.
• •Highlight the interactive element of folding tabs to reveal a new picture upon completion of tasks.
• •Acknowledge the challenges parents face with children's routines (e.g., bedtime battles) to create empathy.

Percepción Social

The brand is perceived as helpful, relatable, and offering a desirable solution for parents. The content resonates with parents looking for ways to manage 'bedtime scariness' or make routines less of a struggle.

Ejemplos de Copy

• •TikTok content is more dynamic, featuring short videos showcasing the boards in use, often with children interacting with them.
• •One video mentions the brand was born out of a desire to make bedtime battles a breeze.
• •Customer reviews on their website are positive, with users mentioning their children love using the boards and that it makes routines easier and fun.
• •It makes the whole process so much easier and fun!
• •😉 #DreamRoutines #ToddlerLife #MomHack #BedtimeWin #KidsActivities #RoutineBoard