Tono de Marca

Given the lack of a defined brand identity, the tone should be: Informative, Clear, and Authoritative (to establish credibility and differentiation). Depending on the product sold on Arazo Store, other tones may be added, but first needs to be clear and authoritative.

Valores de Marca

• •Clarity
• •Reliability
• •Specialization
• •Customer Focus
• •Quality

Mejores Prácticas

• •Since the brand presence for 'Arazo Store' is weak and easily confused with 'Arazo Nutrition', prioritize SEO to differentiate the store.
• •Craft copy that immediately clarifies what 'Arazo Store' offers (e.g., products, target audience) to avoid ambiguity.
• •Develop a unique brand story and voice that resonates with the target audience and distinguishes the store from other entities using the name 'Arazo'.
• •Use consistent messaging across all platforms (website, social media, ads) to build brand recognition and trust.
• •Actively monitor online mentions and reviews to address any confusion or misinformation promptly.

Percepción Social

Given the current confusion, the desired social perception is: 'A trusted and reliable online retailer specializing in [Specific Niche]' and is very important to clarify the brand so it doesn't keep being mistaken by Arazo Nutrition.

Ejemplos de Copy

• •**Headline:** 'Arazo Store: Your Source for [Specific Product Category]'.
• •**About Us:** 'Arazo Store is dedicated to providing [Target Audience] with [Unique Value Proposition]'.
• •**Product Description:** 'The [Product Name] from Arazo Store offers [Key Benefits] and is designed for [Specific Use Case]'.
• •**Customer Testimonial:** 'Arazo Store's [Product] has helped me [Positive Outcome]. I highly recommend it!'
• •**Call to Action:** 'Visit Arazo Store today and discover [Compelling Offer]!'