Tono de Marca

Innovative, Precise, and Creative. It should convey the technical precision of 3D printing while celebrating the creativity and personalization it enables for everyday products.

Valores de Marca

• •Quality & Precision
• •Innovation
• •Creativity & Self-Expression
• •Customer-Centricity

Mejores Prácticas

• •Lead with Precision, Follow with Creativity: Start copy with an emphasis on quality, technology, or innovation, then transition to the benefits of personalization and style. This honors the brand's roots while promoting its new direction.
• •Create a Unified "Brand Story": Develop a clear narrative on the website that explains the evolution from specialized 3D printing to custom apparel. This will bridge the gap and build a cohesive identity.
• •Use a Consistent Visual Language: Ensure product photography for apparel and accessories reflects the same precision and quality as the 3D-printed items. Use clean lines, good lighting, and detailed close-ups.
• •Leverage Social Proof from Etsy: Incorporate testimonials and star ratings from the Etsy shop onto the main website. Phrases like, "Trusted by over 100 makers with 5-star reviews," can build instant credibility for the new product lines.
• •Maintain a "Helpful Expert" Voice: In all communications (social media comments, emails, product descriptions), maintain the helpful and responsive persona established on Etsy. Answer questions with detail and demonstrate expertise in the printing process, whether for plastic or fabric.

Percepción Social

The brand is highly regarded among its niche audience on Etsy for producing high-quality, functional 3D-printed parts. It is perceived as a reliable and expert source for specific tools and accessories. The broader perception of the apparel and lifestyle branch is still developing due to its limited online footprint. There is currently a "perception gap" between the two sides of the business. The primary challenge is to transfer the trust and quality perception from the Etsy store to the newer product lines.

Ejemplos de Copy

• •From precision-engineered tools to your new favorite tee, it all starts with a design. We bring your ideas to life with flawless quality, whether it's for your workshop or your wardrobe. #CustomPrinteryBerlin #PrecisionInPrint #WearYourDesign
• •Founded in Berlin with a passion for precision 3D printing, CustomPrintery has always been about making things better. We started by creating custom solutions for professionals and makers. Today, we apply that same commitment to quality and innovation to everything we do—helping you express your unique style with perfectly personalized apparel and accessories.
• •Don't just customize it. Perfect it. We use state-of-the-art printing technology to ensure your custom designs are sharp, durable, and exactly as you imagined. Create your own phone case or t-shirt with the precision of an expert. #InnovationForYou #CustomPerfection
• •Engineered for style. Your custom gear is waiting.
• •This isn't just a printed hoodie; it's a piece of custom engineering. We use advanced printing technology for a sharp, vibrant finish that lasts. Made from a premium cotton-poly blend, this hoodie is designed for comfort, durability, and your unique creative expression.