Tono de Marca

The brand tone is passionate and authentic, speaking from a rider-centric voice. It is expert and trustworthy, providing knowledgeable and confident information. The tone is also modern and aspirational, reflecting high-quality aesthetics. Finally, it is customer-centric and encouraging, aiming to make customization accessible and fun.

Valores de Marca

• •Passion for Motorcycling
• •Quality & Craftsmanship
• •Accessibility & Empowerment
• •Community & Connection
• •Customer-Centric Service

Mejores Prácticas

• •Speak from a Rider's Perspective: Always use "we" and "you" to create a direct conversation with the customer. Frame product benefits around the experience of riding and building, not just the technical specs.
• •Balance Expertise with Accessibility: Provide detailed technical information and guides, but ensure the language is straightforward and encouraging. The goal is to empower customers, not intimidate them.
• •Lead with Passion, Support with Quality: Start with the "why" The love for motorcycles and customization. Then, follow up with the "how" The high-quality parts and excellent service that make the vision a reality.
• •Maintain a Premium Visual Standard: Ensure all imagery across the website and social media is high-quality, clean, and professional. The visual tone must match the aspirational and quality-focused verbal tone.
• •Engage Authentically: Continue to actively respond to customer reviews and social media comments. When addressing issues, be helpful and transparent. When sharing content, ask questions and encourage user-generated content to build community.

Percepción Social

Customers perceive Customhoj as a highly trusted retailer and an expert resource for motorcycle parts. The brand is seen as aspirational, representing a high standard of customization, and authentically passionate, rooted in a 'for riders, by riders' ethos.

Ejemplos de Copy

• •Stop Searching. Start Building. Your vision, our parts. We were tired of the hunt for quality components, so we created the solution. Find everything you need to make your bike one-of-a-kind. Shop Now.
• •Crafted for the ride. Engineered for the individual. The difference is in the details you choose. What part of your build are you most proud of? Let us know below. #CustomHoj #RideUnique
• •Your bike speaks your language. These bars give it a new accent. Precision-engineered for a perfect fit and an aggressive stance, they're more than a component They're a statement. Feel the road, command respect, and redefine your ride's profile. Built by riders, for riders.
• •That Weekend Project Just Got Better. We know the feeling. The garage is your sanctuary and the bike is your canvas. To help you get there, we've just dropped a new collection of [Product Category] and updated our guide on [DIY Topic]. Let's build something incredible together.
• •Customhoj was born in a garage out of frustration. Frustration with endless searching for parts that just weren't right. We're a crew of riders who believe building a custom bike should be exciting, not exhausting. That’s why we’re here: to provide the parts, knowledge, and service we always wished we’d had.