Tono de Marca

Earthy & Natural, Artisanal & Handcrafted, Ethical & Conscious, Feminine & Ethereal, Serene & Aspirational, Authentic & Story-driven

Valores de Marca

• •Sustainability
• •Ethical Production
• •Artisanal Craftsmanship & Heritage
• •Connection to Nature
• •Quality & Timelessness
• •Conscious Living & Transformation
• •Community Empowerment

Mejores Prácticas

• •Emphasize Storytelling: Always weave in the narrative of Bali, artisan craftsmanship, natural origins, and the founder's vision. This builds an emotional connection beyond the product itself.
• •Use Sensory & Evocative Language: Describe the feel of the fabrics (e.g., "gentle caress of silk"), the source of the colors (e.g., "dyed from leaves and berries"), and the emotions the clothes inspire (e.g., "serenity," "freedom," "goddess energy").
• •Highlight Ethical & Sustainable Pillars Consistently: Regularly mention terms like "slow fashion," "botanical dyes," "handcrafted," "ethical production," "natural fabrics," and "regenerative" to reinforce these core values.
• •Maintain an Uplifting & Empowering Tone: Position the brand as an invitation to a more conscious, beautiful, and empowered way of living. Use words that inspire and affirm.
• •Visual-Verbal Harmony: Ensure the copy directly reflects and enhances the visual aesthetic seen on Instagram and Pinterest – dreamy, natural, flowing, and connected to travel and serenity. The words should paint the same picture as the images.

Percepción Social

Customers perceive Rimmba as a high-quality, ethical, and artisanal brand. The use of natural dyes and silk is highly appreciated, contributing to the luxurious and unique feel of the garments. The brand is seen as a positive example of slow, sustainable fashion. There's an appreciation for the connection to Balinese culture and craftsmanship. The aesthetic is often described as beautiful, elegant, and suitable for those seeking a "goddess" or bohemian style.

Ejemplos de Copy

• •Headline: Woven with Wisdom, Dyed by Nature. Discover Rimmba. Body: Each Rimmba piece is a story whispered from the heart of Bali. Handcrafted by local artisans using ancient traditions and vibrant botanical dyes, our garments invite you to wear your connection to the earth. Embrace slow fashion that feels as good as it looks. #Rimmba #BotanicalDyes #EthicalFashion #MadeInBali
• •Headline: The Art of Slow Silk. Feel the Difference. Body: Indulge in the gentle caress of pure silk, colored by the earth’s own palette. At Rimmba, we believe in fashion that nurtures – from the hands that craft it to the soul that wears it. Timeless designs, mindfully made for your conscious journey. #SlowFashion #SilkDress #NaturalLuxury #ConsciousLiving
• •Headline: More Than a Dress. It's a Movement. Body: Join us in weaving a brighter future for fashion. Rimmba is committed to regenerative practices, honoring artisan heritage, and empowering communities. Wear a piece of this vision. #SustainableStyle #RimbaJourney #ArtisanMade #FashionRevolution
• •Headline: Find Your Inner Goddess. Adorned by Rimmba. Body: Flowing silhouettes, ethereal fabrics, and colors drawn from jungle blooms. Our new collection is an ode to the divine feminine within. Step into your power, beautifully and ethically. #GoddessDress #FeminineEnergy #BotanicalMagic #RimmbaStyle
• •Headline: From Bali's Heart, To Your Wardrobe. Body: Experience the spirit of the island with Rimmba. Our garments are a tangible expression of Bali's rich cultural heritage and natural beauty, crafted with love and respect for people and planet. #TravelInspired #EthicallySourced #HandcraftedLuxury #WearYourValues