Tono de Marca

Edgy and Bold, Aspirational and Empowering, Exclusive and Trend-Conscious, Confident and Unapologetic

Valores de Marca

• •Individuality & Self-Expression
• •Ambition & Risk-Taking
• •Excellence & Quality
• •Authenticity
• •Modernity & Forward-Thinking

Mejores Prácticas

• •Embrace the Edge, Intelligently: Use bold, confident language. Don't shy away from provocative terms (like "curse," "hell bound") but ensure they align with the brand's aspirational and empowering values rather than just being gratuitous. The name "CURSE" itself is a strong starting point; lean into its power but control the narrative.
• •Speak to "The Initiated": Use language that resonates with the target streetwear audience. This includes subtle nods to relevant subcultures (music, art) without being overly explicit or pandering. Your copy should feel like it's from within the culture.
• •Prioritize "Why" Over "What": Connect product features to the brand's core values and the customer's aspirations. It's not just a hoodie; it's a symbol of their individuality and ambition, as highlighted in the brand's manifesto.
• •Concise & Impactful: Mirror the Instagram caption style—short, punchy, and memorable. Every word should count. Avoid fluff or overly casual slang that doesn't fit the high-fashion streetwear aesthetic.
• •Visual-Verbal Harmony: Ensure the copy tone perfectly complements the visual aesthetic. If the imagery is dark and moody, the copy should echo that intensity. If it's aspirational, the copy should lift and empower. Consistency across all touchpoints is key.

Percepción Social

Emerging Streetwear Contender, Mixed Trust Signals, Niche Appeal, Desire for Authenticity

Ejemplos de Copy

• •Instagram Post (New Hoodie Drop): Image: Moody shot of a new graphic hoodie. "Define your own reality. The [Hoodie Name] just dropped. Don't follow. Lead. #OnlyCurse #StreetwearManifesto #TheWorldIsYours"
• •Website Banner (Homepage): "They called it a CURSE. We made it an EMPIRE. Discover collections that defy the ordinary."
• •Product Description (T-Shirt with Bold Graphic): "This isn't just a tee, it's a statement. Crafted for those who write their own rules and wear their vision. Premium fabric, undeniable presence. What will you unleash? #CurseOrBlessing #StreetwearRevolution"
• •Email Subject Line (Exclusive Collection Preview): "Access Granted: The Collection They Don't Want You To See. // CURSE Inner Circle"
• •TikTok Video Caption (Styling Video): "Mediocrity is the real curse. Break free. 🔥 New [Item Name] styled. Link in bio. #OnlyCurse #StreetStyle #FashionRebellion #GRWMEdgy"