Tono de Marca

Intimate, Artistic, and Sincere

Valores de Marca

• •Authenticity & Passion
• •Inclusivity & Representation
• •Quality & Craftsmanship
• •Simplicity & Emotional Depth
• •Sustainability

Mejores Prácticas

• •Prioritize Emotion Over Features: Always lead with the feeling the art evokes. Instead of saying "A3 size print," say "A stunning print to fill your space with emotion." The technical details support the emotional promise.
• •Use a Sincere and Personal Voice: Write as the artist, Philipp Mollet, would speak. Use "I" and "my" to share the story behind the art, as seen in the "Meet the Artist" section. This builds authenticity and a direct relationship with the customer.
• •Emphasize Authenticity and Craft: Consistently mention that the art is "hand-drawn," created with "passion," and explicitly "No AI". This reinforces the value of human creativity and justifies the premium nature of the products.
• •Speak Directly to Your Niche: Don't be afraid to use terms like "Sapphic" and "Queer Love". This not only attracts the target audience but also builds loyalty by showing that the brand sees and celebrates them specifically.
• •Incorporate "Intimacy" and "Simplicity" as Keywords: Weave words like intimate, connection, emotion, simple, minimal, quiet, and moment into product descriptions, social media posts, and emails. This repetition reinforces the brand's unique position in the market.

Percepción Social

Overwhelmingly positive, with customers feeling a deep emotional connection to the art and artist, appreciating the high quality of products, and viewing them as meaningful gifts.

Ejemplos de Copy

• •Simple lines for profound connections. Our latest piece explores a quiet moment, a shared glance, a love that speaks without words. Hand-drawn with passion, because your stories deserve to be told with sincerity. Discover ‘Whispers in the Dawn’ on our site. #SapphicArt #MinimalistArt #QueerLove #IntimateArt #Curphills
• •For the quiet moments... New art from Curphills.
• •Art That Feels Like You. At Curphills, we create more than just prints. We capture the emotions, intimacy, and connections that define us. Find a piece of yourself in our collection of minimal, hand-drawn art. Made for and by people like you.
• •Wear your heart on your sleeve—literally. This tee features a minimal line design by Philipp Mollet, capturing the simple, powerful emotion of human connection. Made from soft, quality cotton, it’s more than a t-shirt; it’s a statement of sincerity and a celebration of the quiet moments that matter most. Because art isn't just for walls.
• •Lines with feeling. Art for connection. Welcome to Curphills.