Tono de Marca

passionate, trustworthy, and personal

Valores de Marca

• •Passion for Vintage
• •Quality and Craftsmanship
• •Sustainability
• •Customer-Centric Service
• •Family and Authenticity

Mejores Prácticas

• •Always connect the products back to the core values of history, character, and quality. Use phrases like 'a piece with a past' or 'ready for its next story.'
• •Use personal sign-offs (e.g., 'From our family to yours,' or 'Becky & Adam') in communications where appropriate. This reinforces trust and authenticity.
• •Instead of just saying 'teak wood,' say 'durable teak wood, known for its rich colour and longevity.' Connect vintage to its core benefits: sustainability, long-lasting quality, and unique style.
• •Use enthusiastic and warm language like 'delighted to find,' 'stunning example of,' or 'one of our favourite pieces.' This conveys genuine passion for the products.
• •In every description, provide clear details about the condition, dimensions, and brand (if known), just as the brand currently does. This honesty builds trust and manages customer expectations, turning a potential negative (e.g., a small scuff) into a mark of authenticity.

Percepción Social

The public perceives Curious Cleo Vintage as a highly reputable and reliable source for high-quality, unique vintage furniture. Customers see them as friendly, communicative, and honest operators. The detailed product descriptions are valued, and the delivery process is frequently cited as a major positive, which is a critical factor for furniture retail. The brand is seen not just as a store, but as passionate experts who care about the items they sell and the customers they sell to. This perception has allowed them to build a strong community of repeat buyers who keep an eye on the store for future listings.

Ejemplos de Copy

• •This 1960s teak sideboard from G-Plan isn't just a piece of furniture; it's a piece of history. Imagine the stories it could tell. Now, it's ready for a new chapter in your home. Hand-selected for its timeless design and exceptional craftsmanship. Ready to fill your space with character? See more via the link in our bio. #MidCenturyModern #VintageFurniture #TeakSideboard #FamilyRunBusiness #SustainableLiving
• •Since 2010, our family has been on a mission: to rescue beautiful, timeless furniture and find it a new home. What started with a stall at a vintage fair has become our life's passion. Every piece we find is hand-picked by us, for you. Thank you for being part of our story. - Becky & Adam. #CuriousCleo #VintageStory #FamilyBusiness #PassionForVintage
• •New Arrivals! ✨ Get that 'they don't make them like they used to' feeling.
• •More Than Furniture. It's Character, Quality, and a Story. Explore our hand-selected vintage collection and create a space you truly love. Free UK mainland delivery on all items.
• •Tired of flat-pack furniture that doesn't last? Invest in style and sustainability. At Curious Cleo, we specialize in mid-century furniture that was built with quality craftsmanship to stand the test of time. Choose vintage. Choose character. #VintageHome #SustainableFurniture #MidCenturyDesign #RetroStyle #Dronfield