Tono de Marca

Nostalgic, Sophisticated, and Authentic. It evokes the romance and stories of past eras, positions the brand as a knowledgeable expert with refined language to convey quality and exclusivity, and shares the passion and unique history of each item to build human connection and foster trust.

Valores de Marca

• •Sustainability
• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Curation & Storytelling
• •Trust

Mejores Prácticas

• •Tell the Story, Not Just the Specs: Go beyond measurements and materials. Describe where the item might have been worn, what makes it special, or the feeling it evokes. This creates an emotional connection.
• •Use Evocative and Sensory Language: Use words that appeal to touch, sight, and emotion. Terms like "butter-soft leather," "crisp cotton," "intricate beadwork," or "sun-faded denim" paint a vivid picture for the customer.
• •Educate Your Audience: Briefly explain why a certain feature is significant. Mentioning "hand-rolled edges" on a scarf or a specific "selvedge seam" on jeans educates the customer and justifies the item's value.
• •Be Honestly Transparent: Build trust by being upfront about an item's condition. Use phrases like "in excellent vintage condition," "shows gentle signs of wear consistent with its age," or "a small, professionally repaired tear." This manages expectations and reduces returns.
• •Develop a Consistent Brand Lexicon: Create a list of words and phrases that align with your brand. Whether it's "timeless," "heirloom," "iconic," or "one-of-a-kind," using these terms repeatedly reinforces your brand's identity and voice.

Percepción Social

Stylish and Aspirational, Ethical and Conscious, Trustworthy Authorities, Community-Oriented.

Ejemplos de Copy

• •Some dresses just feel like a story. This 1970s cotton prairie dress, with its delicate lace collar and sun-faded floral print, is straight out of a daydream. We found it on a recent trip through the countryside, perfectly preserved and waiting for its next chapter. Imagine it with worn-in leather boots at a festival or barefoot on a warm evening. One of a kind, and now online. #70sFashion #TrueVintage #PrairieDress #SlowFashion
• •The 1960s Italian Silk Scarf - "Amalfi": Pure mid-century elegance. This exquisite silk scarf was crafted in Italy, featuring a bold geometric pattern in oceanic blues and crisp white that speaks to the glamour of the 1960s Riviera. The silk is liquid-soft with a beautiful drape and hand-rolled edges, a true sign of its quality. There is a small, pin-sized mark near one corner (see photo), a tiny whisper of its long and fascinating life. A timeless piece of wearable art. Dimensions: 32" x 32".
• •For Your Eyes Only | The September Edit Is Here
• •Curated Vintage Store was born from a simple belief: that the most beautiful things already exist. We travel to find pieces with a past—garments and accessories that were made with care, lived a life, and still have stories to tell. More than just a store, this is our passion project: a collection of hand-selected treasures that feel timeless, not trendy. We believe in style with soul, and in choosing pieces that last.
• •Bringing this 1950s beauty back to life ✨ Look at that embroidery! Coming to the shop tomorrow.