Tono de Marca

The predominant tone of CUP STUDIO ZURICH is empowering, conscious, and elegant.

Valores de Marca

• •Inclusivity & Body Positivity
• •Sustainability
• •Ethical Production
• •Quality & Comfort
• •Female Empowerment

Mejores Prácticas

• •Always frame the copy around solving the customer's primary problem: the lack of stylish, supportive swimwear for larger busts. Use empathetic language that shows you understand their frustration.
• •Seamlessly integrate the core values of sustainability and ethical production into every message. Instead of just saying "sustainable," say "made from recycled ocean plastics." Instead of "ethical," say "handcrafted with care by our partners in Barcelona."
• •The tone should be both confidence-boosting and sophisticated. Use powerful, active verbs alongside elegant, descriptive adjectives. Celebrate diverse bodies without losing the premium feel of the brand.
• •Provide concrete details. Mention the fabric by name (ECONYL®), the cup range you cater to, and where the products are made. This builds trust and justifies the premium price point.
• •Ensure that the confident, elegant, and conscious tone of the copy is reflected in the high-quality, natural, and inclusive imagery used on the website and social media. The words and pictures must tell the same story.

Percepción Social

CUP STUDIO ZURICH is perceived as a high-quality, trustworthy, and mission-driven brand. Customers see it as a much-needed solution in the swimwear market. The public perception is that of a premium, niche label that genuinely cares about its customers and its environmental footprint. The focus on both aesthetics and technical fit (support for larger cups) generates loyalty and positive word-of-mouth. The Zurich-based identity adds a layer of credibility associated with Swiss quality and design, even though the products are handcrafted in Spain.

Ejemplos de Copy

• •Support that feels like freedom. Our Medusa Top was designed to lift, shape, and empower, so you can dive into every moment with confidence. Handcrafted from recycled Italian fabrics, because elegance should never come at the expense of our planet. Discover your perfect fit. #CupStudioZurich #SustainableSwimwear #BodyPositive
• •Finally. Swimwear That Fits. Elegant, supportive styles designed for A to H cups. Ethically handcrafted in Europe from sustainable materials.
• •Tired of compromising on fit? Your search is over.
• •POV: You finally found a bikini top that is cute AND actually supportive. No more choosing between style and support! 🙌 Our swimwear is made for every curve. #SwimwearThatFits #BigBustProblems #SustainableFashion #Zurich
• •Supportive Swimwear for D+ Cups. CUP STUDIO ZURICH. Sustainable & stylish bikinis designed in Zurich. Ethically made from recycled fabrics. Free shipping.