Tono de Marca

Creative and expressive, urban and confident, approachable and collaborative.

Valores de Marca

• •Self-Expression and Individuality
• •Artistic Creation
• •Community and Collaboration
• •Sustainability

Mejores Prácticas

• •Lead with "Art" and "Expression": Always frame the products as more than just clothing. Use words like "art," "canvas," "expression," "story," and "vision" to reinforce the core brand value.
• •Emphasize "You" and "Your": Center the customer as the creator. Use language that empowers them, such as "Your Design," "Create Your Own," and "Define Your Style."
• •Maintain an Urban Lexicon: Consistently use language that evokes city life and street culture. Words like "streets," "urban," "city," and "movement" should be staples in the brand's vocabulary.
• •Drive Action Towards Collaboration: Every piece of copy should have a clear call to action that encourages interaction, especially regarding custom designs (e.g., "DM us your ideas," "Start Creating," "Let's Collaborate").
• •Keep it Confident and Bold: The tone should be declarative and self-assured. Avoid hesitant or overly complex language. Make strong statements like "We are a movement" and "This is wearable art" to build brand authority.

Percepción Social

Cungle Studios aims to be perceived as a niche, creative-first streetwear label that values individual style over mass-produced trends. Customers likely see it as a source for unique, personalized apparel that allows them to stand out. The bilingual nature of the site suggests it is perceived as either a Turkish brand with international ambitions or an international brand catering specifically to the Turkish market.

Ejemplos de Copy

• •Your style is your story. Don't just wear a brand, wear your art. Our new graphic collection is here to turn the streets into your personal gallery. Shop the drop.
• •Tired of the same old look? Stop searching, start creating. Send us your design, and we'll print it on our premium hoodies, tees, or bags. Your vision, our craft. DM us to start.
• •The perfect canvas for your city life. Our essential hoodies are built for comfort, designed for expression. Wear it clean, or make it your own. The choice is yours.
• •From a DM to the street. We loved bringing @[username]'s idea to life! Got a design you want to wear? You know what to do.
• •Cungle Studios is more than a label. It's a movement. Born from the city, we turn urban culture into wearable art. This isn't just clothing; it's expression.