Tono de Marca

Artisanal, Professional, and Elegant.

Valores de Marca

• •Quality and Craftsmanship
• •Natural and Sustainable Materials
• •National Pride and Origin
• •Elegance and Design
• •Personalization

Mejores Prácticas

• •Always Lead with Quality: Whether describing the wood, the design, or the construction process, the primary message should always reinforce the high standard of quality and durability.
• •Highlight the Origin Story: Consistently mention "Nicaragua," "Masaya," and "handmade" to build on the brand's identity, create an emotional connection, and differentiate from mass-produced competitors.
• •Use Elegant and Evocative Language: Employ words like "crafted," "artisanal," "timeless," "elegant," and "harmony" to match the visual aesthetic and professional tone of the brand.
• •Emphasize Sustainability: Regularly reference the use of sustainable Teca wood and natural finishes. This is a key value proposition for the modern, conscious consumer.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., short-form video on TikTok vs. professional photos on Instagram), the core brand voice—professional, proud, and quality-focused—should remain the same. Avoid overly casual slang or memes that could dilute the brand's elegant perception.

Percepción Social

The public perception of Cumarú appears to be highly positive, centered on the beauty and quality of their work. On social media platforms like TikTok and Instagram, customer comments are complimentary, often using words like "hermoso trabajo" (beautiful work). The brand is perceived as a provider of premium, well-crafted goods. Their TikTok presence, which often shows the "making of" process, reinforces the perception of skillful, hands-on craftsmanship. They are seen as a go-to for personalized wooden gifts and high-quality kitchen utensils.

Ejemplos de Copy

• •The Art of Gathering, Crafted in Wood. Made for moments that matter. Our new Teca wood serving board, handcrafted in Masaya from sustainable plantations, is the perfect canvas for your culinary creations. Finished with natural coconut oil and beeswax, it’s where Nicaraguan tradition meets timeless design. #Cumaru #HechoEnNicaragua #Woodcraft #Kitchenware #SustainableLiving
• •Spaces that Tell a Story. We are Cumarú. We design and build spaces that blend modern comfort with the harmony of nature. From architectural vision to the finest detail, we bring your project to life.
• •The Perfect Personalized Gift. Looking for a gift that lasts a lifetime? Our Teca wood accessories can be laser-engraved for any occasion. Proudly made in Nicaragua, Cumarú combines elegance and quality in every piece. Shop our collection now.
• •From raw Teca wood... to your kitchen centerpiece. ✨ #woodworking #nicaragua #asmr #handmade The journey of every Cumarú piece. Quality you can see and feel.
• •The Masaya Round Teca Serving Board - Experience the perfect blend of Nicaraguan craftsmanship and elegant design with the Masaya serving board. Carved from a single piece of sustainably sourced Teca wood, this board is designed for durability and beauty. Its food-safe finish of natural oils ensures it's ready for your finest cheeses, fruits, and hors d'oeuvres. A statement piece that is as practical as it is beautiful.