Tono de Marca

Intellectual & Reflective, Artistic & Poetic, Sophisticated & Understated, Nostalgic & Timeless, Passionate (Quietly)

Valores de Marca

• •Appreciation for Literature and Poetry
• •Intellectual Curiosity & Lifelong Learning
• •Self-Expression through Intellect
• •Timelessness & Enduring Ideas
• •Authenticity & Niche Connection
• •Art & Aesthetics

Mejores Prácticas

• •Develop a Lexicon: Create a list of words and phrases that align with the brand (e.g., "verse," "narrative," "muse," "contemplate," "timeless," "echoes") and those to avoid (e.g., overly casual slang, aggressive sales talk, generic hype).
• •Speak to the "Inner Reader": Always write as if addressing someone who deeply values literature, introspection, and intellectual beauty. Anticipate their appreciation for nuance and subtlety.
• •Prioritize Evocative Language over Hard Selling: Instead of "Buy Now, 50% Off!", try "An invitation to explore...," or "Discover the lines that resonate..." Benefits should be framed around intellectual and emotional connection, not just utility.
• •Maintain Visual and Verbal Harmony: Ensure the copy always complements the brand's visual identity. If the images are minimalist and moody, the text should echo that sentiment, not be overly bright or boisterous.
• •Educate & Inspire, Don't Just Describe: Use product descriptions and social media captions as opportunities to share a snippet of literary history, a thought-provoking question related to a quote, or the inspiration behind a design. This adds value beyond the physical product.

Percepción Social

Niche Appeal, Authentic & Genuine, Intellectually Affirming, High-Quality (Implied), Community-Centric, Aspirational (Intellectually)

Ejemplos de Copy

• •Instagram Post (New T-shirt with a Keats quote): "A thing of beauty is a joy forever.' - Keats. Let these timeless words accompany your days. Our latest tee, an ode to enduring verse. Discover the collection. #PoetArchives #JohnKeats #LiteraryFashion #WearYourWords"
• •Facebook Ad (General Brand Awareness): "For the souls who find solace in stanzas and inspiration in aged pages. Poet Archives crafts apparel that speaks your language. Explore the narrative. [Link to website]"
• •Product Description (Hoodie with a minimalist book design): "Clothe yourself in the quiet comfort of stories untold. This piece is more than a hoodie; it's a subtle nod to the worlds that live within books. Thoughtfully designed for the discerning reader."
• •TikTok Video Idea Caption (Short video showing someone reading while wearing a Poet Archives shirt): "Lost in chapters, found in comfort. What verse moves you today? 📚 #poetarchives #booktok #literarystyle #readingvibe #quietmoments"
• •Email Subject Line (New Collection): "New Passages Await: Unveil the Latest from Poet Archives"