Tono de Marca

Energetic and Playful, Authentic & Proudly "Culichi", Craving-Inducing and Sensorial, Community-Oriented and Relatable, Bold and Unapologetic

Valores de Marca

• •Authenticity: Delivering genuine Mexican/Sinaloan flavors and snack experiences.
• •Flavor Innovation: Offering unique combinations and "viral" products like the Horchata Bundle.
• •Customer Excitement & Indulgence: Focusing on satisfying cravings and providing a joyful, "addictive" snacking experience.
• •Community & Connection: Building relationships with customers and influencers.
• •Cultural Pride: Celebrating and sharing "Culichi" culture through their food.

Mejores Prácticas

• •Embrace "Spanglish" Authentically: Mix English and Spanish naturally, using colloquialisms and slang that resonate with a bilingual, culturally savvy audience. Avoid forced or unnatural-sounding Spanglish.
• •Prioritize Sensorial Language: Use vivid adjectives that appeal to taste, sight, and even sound (e.g., "crunchy," "tangy," "mouthwatering," "sticky," "vibrant," "fiery").
• •Stay Energetic and Enthusiastic: Keep the tone upbeat, exciting, and full of personality. Use exclamation points and emojis strategically to convey enthusiasm.
• •Foster Community with "Compa" Culture: Address the audience directly and informally, like talking to a friend. Encourage interaction, share user-generated content, and maintain a relatable persona.
• •Highlight "Culichi" Pride and Authenticity: Regularly weave in the brand's Sinaloan heritage and the authenticity of the flavors. This reinforces a key differentiator and point of pride.

Percepción Social

Popular and Trendy, Delicious and Addictive, Authentically Mexican/Spicy, Influencer-Driven, Mixed Customer Service/Fulfillment Experiences, Associated with "Chisme" (Gossip)

Ejemplos de Copy

• •🔥 ¡ALERTA, COMPAS! 🔥 Your cravings just met their match. Our new [Product Name] gummies are here to set your tastebuds on FIRE! 🌶️💥 Tag a friend who NEEDS this Culichi kick in their life. #CulichiMunchies #SpicyPeroSabroso #NoTeQuedesConElAntojo
• •Sound ON! 🔊 That CRUNCH, that SPICE, that ‘ahh, qué rico!’ moment. That’s the Culichi Munchies effect. 😉 Link in bio, don’t get left out, plebes! #CompaMunchies #CulichiVibes #MexicanCandy #TikTokMadeMeBuyIt
• •👑 The OG Horchata Bundle™ is CALLING YOUR NAME! 👑 Smooth, creamy, with that authentic Culichi touch. ¡Éntrale! Your tastebuds will thank you. ✨ [Shop Now Button]
• •🌶️ Mira, Compa! Your Weekend Just Got SPICIER! 🌶️
• •Warning: These ain't your abuela's gummy bears (unless your abuela is a total badass). Our Ositos Infiernito pack a FIERY punch with 9 kinds of chilies, straight from Culiacán. 🌶️🐻 Dare to try the heat? #CulichiMunchies #PuroSabor #HechoEnCasa