Tono de Marca

caring, reassuring, and informative, empathetic and supportive, building trust and emotional connection through words like 'safe', 'durable', 'adorable', 'mom-approved', and educational content.

Valores de Marca

• •Safety First: Emphasizing BPA-free, food-grade, and FDA-approved silicone.
• •Sustainability and Health: Offering eco-friendly, healthier alternatives to plastic, highlighting non-toxic materials.
• •Convenience for Modern Parents: Designing products that are 'easy to clean', 'travel-friendly', and dishwasher-safe.
• •Durability and Quality: Assuring long-lasting products made from high-quality materials.
• •Parent-Centric Innovation: Products designed by parents, for parents, understanding customer needs.

Mejores Prácticas

• •Always Lead with Safety: Reiterate the safety and non-toxic nature of products as the brand's strongest selling point and a primary parent concern.
• •Speak Parent to Parent: Use a conversational, empathetic tone, acknowledging parenting challenges and joys to build connection.
• •Highlight Convenience and Durability: Emphasize features like 'easy to clean', 'dishwasher safe', and 'travel-friendly' to meet parents' needs for practicality and longevity.
• •Incorporate 'Mom-Approved' and Social Proof: Leverage testimonials, user-generated content, and the 'mom-approved' stamp to build trust and credibility.
• •Educate and Empower: Create valuable content that helps parents on their journey, strengthening the brand's position as a trusted resource and fostering a loyal community.

Percepción Social

A trustworthy, high-quality brand genuinely caring about children's well-being, building a loyal community through functional, safe, and aesthetically appealing products, acknowledged as an Indian startup.

Ejemplos de Copy

• •Peace of mind in every bite. Our BPA-free silicone feeding sets are designed to make mealtime safe, fun, and mess-free. Because we're parents too, and we know what matters most. #Cubkins #SafeFeeding #ParentingMadeEasier
• •Introducing the Cubkins 3-in-1 Feeder! It's a teether, a pacifier, and a fruit feeder all in one. Made with the softest silicone to soothe your little one's gums while they explore new tastes. What will be your baby's first fruit adventure? #CubkinsIndia #BabyLedWeaning #TeethingRelief
• •From Our Family to Yours: Safe, Sustainable, and Smart Feeding Solutions. Shop the collection that's mom-approved and loved by little ones.
• •Ready for the next step? As your little one grows, so do their needs. Explore our range of toddler-friendly plates and utensils, designed to encourage self-feeding and make mealtimes a joyous discovery. #CubkinsJourney #ToddlerLife
• •5 Simple Swaps for a Healthier, Plastic-Free Kitchen for Your Baby.