Tono de Marca

Empowering, Confident, Approachable, Trendy, Body-Positive

Valores de Marca

• •Empowerment of Women
• •Quality
• •Affordability
• •Innovation & Style
• •Confidence
• •Self-Expression
• •Diversity & Inclusivity
• •Customer-Centricity

Mejores Prácticas

• •Always Lead with Empowerment: Frame all messaging around how CUBANFIT helps women feel stronger, more confident, and capable of achieving their goals. Use active, inspiring language.
• •Highlight Quality & Affordability Together: Consistently reinforce the message that CUBANFIT offers premium, high-performance activewear without the premium price tag. Don't shy away from mentioning both aspects.
• •Speak Inclusively and Positively: Use language that appeals to women of all shapes, sizes, and fitness levels. Focus on feeling good and personal progress rather than conforming to specific body ideals. Celebrate diversity in visuals and words.
• •Stay Current and Stylish in Language: Mirror the brand's commitment to trendy designs by using contemporary, energetic language that resonates with the target audience, especially on social media. Avoid overly formal or outdated phrasing.
• •Incorporate a Sense of Community & Relatability: Encourage interaction, feature user-generated content where appropriate, and use a friendly, approachable tone that makes the brand feel like a supportive partner in a customer's fitness journey. Ask questions and invite dialogue.

Percepción Social

Positive association with founder, Good quality for price, Flattering and confidence-boosting fit, Stylish and on-trend, Engaging and relatable, Aspiring/Motivational

Ejemplos de Copy

• •Instagram Post Caption (New Collection Launch): Unleash your power. ✨ Our NEW collection just dropped, designed to move with you, empower every step, and make you feel unstoppable. Quality you can feel, style you'll love. Tap to shop and transform your workout. #CUBANFIT #EmpowerHer #NewCollection #Activewear
• •Facebook Ad Copy (Targeting women interested in fitness): Tired of activewear that doesn't keep up? CUBANFIT is engineered for performance, designed for confidence. Feel the difference of high-quality, super-stretchy fabric that flatters every curve. Affordable luxury for your toughest workouts and busiest days. Shop now and get 15% off your first order! [Link] #FitFashion #GymMotivation #CUBANFITWomen
• •Product Description (for a popular legging style): Meet your new favorite leggings: The Glow Getter 2.0. Crafted from our signature sweat-proof, super-stretchy fabric, these leggings offer a second-skin feel that sculpts, supports, and shines with you. From intense HIIT sessions to mindful yoga flows, experience unmatched comfort and style. Because when you look good, you feel good – and you conquer everything. #GlowGetter #CUBANFITQuality #LeggingLove
• •Email Subject Line (Promotional): 💪 Feel Unstoppable: Styles That Empower Are Here! Email Body Snippet: Hey [Customer Name], Ready to elevate your active life? At CUBANFIT, we believe in the power of great activewear to transform not just your workouts, but your entire day. Discover pieces that blend cutting-edge style with unbeatable performance and comfort, all at prices that make sense. Feel confident, feel strong, feel YOU. Explore the latest arrivals today! [Shop Now Button]
• •TikTok Video Concept/Script Teaser: (Visual: Quick cuts of diverse women confidently working out in CUBANFIT gear, smiling, looking strong) Voiceover (energetic, upbeat): Your goals? Crush 'em. Your style? Own it. Your power? Unleash it. CUBANFIT: Activewear that works as hard as you do, and looks incredible doing it. #CUBANFIT #WorkoutMotivation #GymLooks #FeelThePower