Tono de Marca

Whimsical & Enchanting, Nurturing & Caring, Passionate & Artisanal, Friendly & Approachable, Sensory & Indulgent

Valores de Marca

• •Handmade Quality & Craftsmanship
• •Natural & Skin-Loving Ingredients
• •Self-Care & Pampering
• •Creativity & Joy
• •Ethical Practices
• •Small Business & Personal Touch

Mejores Prácticas

• •Create a "Voice Guide": Develop a simple document outlining key tone words (e.g., whimsical, nurturing, enchanting, artisanal), "words we use" (e.g., magic, sparkle, handcrafted, divine, bliss), and "words we avoid" (e.g., cheap, mass-produced, harsh chemicals, clinical).
• •Immerse in the "Why": Always write from the perspective of the brand's core values – the passion for handmade quality, ethical sourcing, bringing joy, and the importance of self-care. Let these values infuse the language.
• •Focus on Sensory Language: Consistently use descriptive words that appeal to sight (shimmering, vibrant, iridescent), smell (aromatic, fragrant, sweet, earthy), and touch (creamy, silky, fizzy, smooth) to reflect the indulgent nature of the products.
• •Tell a Story (Even a Small One): Frame product descriptions and brand messages with a hint of narrative or a connection to an experience (e.g., "transport yourself to a mystical forest," "like a sweet dream," "your personal sanctuary").
• •Maintain Authenticity and Passion: The copy should always sound genuine and reflect the founder's passion. Avoid overly corporate or generic language. Let the love for the craft and the products shine through. For a small, family-run business, this personal touch is a significant asset.

Percepción Social

Niche Appeal, Positive among Customers, Charming & Trustworthy (within its sphere), Limited Mainstream Awareness (assumed)

Ejemplos de Copy

• •Unveil the magic of the night sky in your own bath. ✨ Our new Moonbeam Magic Bath Bomb is handcrafted with shimmering, ethically-sourced mica and a dreamy blend of lavender and chamomile essential oils. Let the gentle fizz and soothing aroma transport you to a realm of pure tranquility. Lovingly made for your most enchanting self-care ritual.
• •Tired of the mundane? At Crystal Goddess, we lovingly handcraft every vibrant soap, sparkling bath bomb, and creamy body butter to bring a little enchantment to your day. Made in New Zealand with skin-loving ingredients and a sprinkle of magic. Cruelty-free, always. ✨ Discover your new favorite indulgence!
• •From our family to yours, Crystal Goddess Bath & Body was born from a passion for creating joyful moments of self-care. Each bar of soap, every shimmering bath treat is lovingly handcrafted right here in New Zealand, using ingredients that are kind to your skin and our planet. We believe in the magic of a good soak and the power of beautiful, fragrant things to lift your spirits.
• •✨ Enchanting Treats Await! Your Crystal Goddess Favorites are on Sale! ✨ or Nourish Your Inner Goddess - Special Offer Inside!
• •Dive into a world of pure imagination with our [Product Name]! 🛁 Handcrafted with [Key Ingredient 1] and [Key Ingredient 2] to soothe your skin and delight your senses. What's your favorite way to add a little magic to your bath time? Let us know below! 👇 #CrystalGoddessNZ #HandmadeBath #SelfCareMagic #NZMade #CrueltyFreeBeauty