Tono de Marca

Aesthetic & Trendy, Friendly & Welcoming, Enthusiastic & Passionate, Playful & Lighthearted, Aspirational but Accessible

Valores de Marca

• •Quality
• •Aesthetics & Atmosphere
• •Community
• •Customer Experience
• •Innovation & Variety

Mejores Prácticas

• •Embrace Visual Language
• •Stay Positive and Upbeat
• •Highlight Quality and Craftsmanship
• •Foster Community and Connection
• •Be Authentically Passionate

Percepción Social

Popular Local Spot, Aesthetically Pleasing / "Instagrammable", High-Quality Products, Friendly and Good Service, Community Hub, Modern & Trendy

Ejemplos de Copy

• •Image: A beautifully styled shot of the new drink. Copy: Fall in love all over again 🍂✨ Introducing our [Drink Name]! Crafted with [key ingredients] and a sprinkle of Crum magic. It’s like a cozy hug in a mug. Come grab yours and let the good moods roll! #CrumCoffeeBar #SeasonalSip #GoodCoffeeGoodMood #McAllenTX #AestheticDrinks
• •Image: Graphic for the event. Copy: Unleash your inner artist while sipping on your favorite Crum brew! 🎨☕ Join us for Art & Coffee Night this [Date] at [Time]. Good vibes, great coffee, and a canvas for your creativity. Tag a friend who needs a creative outlet! 👉 [Link to Event/RSVP] #CrumCommunity #ArtAndCoffee #McAllenEvents #SupportLocalArt #GoodMood
• •Video: Short clip of a barista making a latte with upbeat music. Text Overlay: Good morning, McAllen! ☀️ Your daily dose of good coffee & good mood is brewing! Swing by and say hi! 👋 #CrumCoffeeBar #MorningVibes #CoffeeTime
• •Copy: Fuel your week the Crum way! ⚡ Get a FREE pastry with any large specialty latte today through Wednesday. Because good coffee deserves a good friend. 😉 #CrumDeals #McAllenFoodie #CoffeeLover #TreatYourself
• •Image: Delicious-looking photo of the new food item. Headline: Fresh Flavors Have Arrived. Body: Meet the [New Food Item] – your new Crum obsession. Made with [key ingredients], it's the perfect blend of taste and comfort. Experience good food, good mood. #CrumEats #NewMenu #McAllenCafe