Tono de Marca

Welcoming, Elegant, Comfort-Oriented, Confident, and Classic

Valores de Marca

• •Comfort and Practicality
• •Quality
• •Elegance and Style
• •Customer Focus/Experience
• •Authenticity and Confidence for Mature Women
• •Accessibility/Value

Mejores Prácticas

• •Prioritize "Comfort" and "Elegance": Ensure these two core concepts are frequently and naturally woven into product descriptions, social media posts, and advertisements. Use synonyms and related phrases like "practical," "sophisticated," "stylish ease," "graceful," "well-being."
• •Speak Directly to the Mature Woman with Respect and Positivity: Address the target audience (e.g., "platinadas," women 50+) in an empowering and understanding way. Highlight the richness of their experience and confidence. Avoid patronizing language.
• •Emphasize Quality and Timelessness: Focus on the lasting value of the garments, the quality of materials, and the classic nature of the designs that transcend fleeting trends.
• •Maintain a Welcoming and Approachable Voice: Even when discussing elegance, the tone should remain warm, inviting, and friendly, reflecting the "atendimento acolhedor" (welcoming service) value. Use inclusive language.
• •Develop a Brand Lexicon: Create a list of preferred terms and phrases (e.g., "conforto," "elegância," "praticidade," "sofisticação," "mulher contemporânea," "acolhedor") and terms to avoid, ensuring all copywriters adhere to this guide for consistency across all channels.

Percepción Social

Criatiff is perceived as a trusted brand for mature women seeking comfortable, stylish, and quality clothing, offering a positive in-store experience, good quality for the price, and classic, reliable styles. It is also seen as inclusive of different generations and a good place to work.

Ejemplos de Copy

• •Headline: Rediscover Your Elegance. Comfort You Deserve. Body: At Criatiff, we believe that true style is timeless and comfort is paramount. Explore our new collection, designed for the contemporary woman who embraces every moment with confidence and grace. Find pieces that celebrate you. [Inspired by 3, 4, 6, 8, 24] Call to Action: Visit us in-store or online at criatiff.com.br.
• •Headline: Feel Beautiful, Effortlessly. Body: Our latest arrivals are crafted with the finest materials and a focus on impeccable fit, ensuring you feel as good as you look. From chic blouses to perfectly tailored trousers, experience the Criatiff difference – where style meets everyday comfort. [Inspired by 1, 4, 24] Call to Action: Shop the Collection Today!
• •Headline: The Art of Dressing Well, Made Simple. Body: For over 40 years, Criatiff has been dedicated to the sophisticated woman who values practicality without compromising on elegance. Our pieces are designed to integrate seamlessly into your life, offering timeless style for every occasion. [Inspired by 4, 6, 7, 24, 26] Call to Action: Explore What's New.
• •Headline: Your Confidence, Beautifully Dressed. Body: Step into a world of refined fashion where comfort and quality are woven into every piece. Criatiff celebrates the mature woman with collections that enhance your natural elegance and support your dynamic lifestyle. Because you deserve to shine, every day. [Inspired by 8, 16, 24, 25] Call to Action: Find Your Perfect Look.
• •Headline: Welcome to Criatiff: Where Comfort is Always in Style. Body: Join generations of women who trust Criatiff for sophisticated, comfortable, and high-quality fashion. Our welcoming stores and online experience make it easy to find pieces that you'll love to wear, season after season. [Inspired by 1, 6, 16, 26] Call to Action: Discover Your New Favorites.