Tono de Marca

The brand's tone is fun, friendly, and reassuring, using playful and imaginative language to transform necessary safety measures into desirable accessories. It aims to connect with both safety-conscious parents and fun-loving children, emphasizing that products are chosen because kids want to wear them, not because they have to.

Valores de Marca

• •Safety
• •Design & Fun
• •Quality
• •Innovation

Mejores Prácticas

• •Lead with Fun, Follow with Safety: Always open with the exciting, imaginative aspect of the product before detailing the serious safety features. This aligns with the core strategy of making safety desirable.
• •Use Storytelling: Frame the product within a narrative. It's not just a helmet; it's a companion on an adventure, a character in a story. This creates an emotional connection.
• •Speak to Both Parent and Child: Use language that appeals to the child's sense of fun ("brave tiger," "magical journey") while also offering reassurance to the parent ("certified protection," "peace of mind").
• •Keep it Positive and Energetic: Use vibrant, active language. Words like "explore," "adventure," "joyful," and "cool" should be staples in the brand's vocabulary. Avoid fear-based messaging.
• •Emphasize the "Want To, Not Have To" Philosophy: Consistently reinforce the idea that Crazy Safety products are so enjoyable that they eliminate the common resistance to wearing safety gear. This is a key differentiator and a powerful message for parents.

Percepción Social

Crazy Safety is largely perceived as a positive and trustworthy brand that effectively solves the common parental challenge of encouraging helmet use. Its fun, creative designs are highly praised as the brand's main strength, demonstrating that safety can be combined with style and enjoyment. The brand's growing market acceptance further solidifies its positive public image.

Ejemplos de Copy

• •Your little explorer is ready for big adventures. With a Crazy Safety helmet, they're not just wearing protection; they're becoming a fearless tiger, a magical unicorn, or a mighty shark. Our 3D helmets make safety so much fun, they'll never want to take them off. Ready for the ride?
• •Tired of the daily struggle to get your child to wear their helmet? We get it. That's why we created helmets that kids choose to wear. With our cast of colorful animal characters, safety becomes a part of the play. Let's make every journey a joyful one.
• •Being safe is serious business, but that doesn't mean it can't be fun. Crazy Safety helmets are designed in Denmark to meet the highest safety standards while sparking imagination. It's more than a helmet; it's a statement. Be cool, be safe, be crazy.
• •Every parent's priority is their child's safety. Every child's priority is fun. Why not have both? Our lightweight, certified helmets offer the protection you can trust and the playful designs your kids will love. It’s the perfect partnership for every family outing.
• •Remember when wearing a helmet felt like a chore? We do too. That’s why we’re on a mission to change that. Crazy Safety turns protective gear into a favorite accessory. Good habits start early, and the best habits are the ones that bring a smile.