Tono de Marca

Passionate, Friendly, Knowledgeable, Community-Focused, Adaptable, Authentic

Valores de Marca

• •Love of Music
• •Customer Service
• •Community & Local Scene Support
• •Independence
• •Wide Selection & Specialization
• •Adaptability

Mejores Prácticas

• •Always remember Crash Records' heritage as a passionate, independent store deeply connected to the Leeds music scene. Let this authenticity shine through. Language should be enthusiastic and genuine.
• •Use a friendly, conversational tone. Avoid overly technical jargon unless appropriate for a specific niche audience. Make everyone feel welcome, from seasoned collectors to new music explorers.
• •Share expertise about genres, artists, and new releases in an exciting way that invites discovery, rather than making people feel uninformed. Staff picks and 'why we love this' type content can be great.
• •Regularly highlight local artists, in-store events, and customer interactions. Use language that fosters a sense of belonging ('your Crash crew,' 'the Crash family,' 'Leeds music lovers').
• •Especially on platforms like TikTok and Instagram, use contemporary language, relevant hashtags, and an upbeat vibe that reflects the energy of new music and live events, while still maintaining the core friendly and knowledgeable tone.

Percepción Social

Respected Institution, Go-To Destination, Friendly & Welcoming, Reliable, Community Hub, Supportive of Artists

Ejemplos de Copy

• •Fresh wax Friday is HERE! 🤘 Just landed: the blistering new album from [Artist Name] and a stack of other unmissable releases. Swing by your friendly neighbourhood record shop in Leeds and let's talk music – we might just have your next obsession waiting in the racks! #CrashRecords #LeedsMusicScene #NewMusicFriday #VinylJunkie #SupportIndieRecordStores
• •Get ready, Leeds! We're mega-stoked to announce an intimate in-store session with the incredible [Artist Name] on [Date] at [Time]! Come grab their new record, get it signed, and experience their tunes live right here at Crash. We live for these moments – connecting fans with the music they love. More details & ticket bundles on our site! [Link] #LiveMusicLeeds #CrashRecordsEvents #LeedsGigs #IndependentVenue #MeetTheArtist
• •For over 35 years, Crash Records has been the beating heart of Leeds' independent music scene. We're not just a shop; we're a community built on a shared passion for real music. From the rarest punk EPs to the latest indie anthems, our knowledgeable crew is always here to help you discover your next favourite sound. Come say hi – we're always up for a chat about tunes! #CrashRecordsLeeds #Since1985 #LeedsIndie #VinylCommunity
• •Hey [Customer Name]! So glad you're loving the new [Album Name] – it's been on repeat here at the shop too! We're chuffed we could get that sorted for you quickly. Thanks for supporting Crash, means the world to us! Keep an eye out for more staff picks coming soon. 😉 #CrashRecordsFamily #HappyCustomers #LeedsMusic
• •Leeds, your local talent is ON FIRE! 🔥 We've just stocked up on some killer releases from amazing Leeds-based bands like [Band 1] and [Band 2]. Slide into Crash Records and discover the sounds brewing right here in our city. Supporting the scene since '85! #SupportLocalMusic #LeedsBands #CrashRecordsLovesLocal #NewSounds #IndependentMusic