Tono de Marca

Friendly, Fun, Enthusiastic, Trustworthy, and Approachable

Valores de Marca

• •Quality & Affordability
• •Customer-Centricity
• •Joy and Connection
• •Creativity and Trend-Awareness

Mejores Prácticas

• •Lead with the Experience, Not Just the Product: Instead of saying "Buy this T-shirt," frame it as "Wear this on your best day ever." Focus on the memories, fun, and feelings the customer will have while wearing the apparel.
• •Use Enthusiastic and Positive Language: Incorporate upbeat and cheerful words like "fun," "magical," "adventure," "best day," and "sunshine." Use exclamation points where appropriate to convey genuine excitement.
• •Reinforce Trust and Quality: Regularly mention the "super-soft" fabric, "high-quality" prints, and the brand's status as a "Star Seller" on Etsy. This builds confidence and justifies the purchase.
• •Speak Directly to Your Niche: Use keywords and phrases that resonate with your target audience, such as "park essentials," "family matching," "Disney trip," and "vacation shirt." This shows you understand their specific needs.
• •Maintain a Friendly, Familial Voice: Continue to reference being a "family-owned business" in bios and occasional posts. When interacting with customers in comments or messages, maintain a helpful, approachable, and personal tone, reinforcing the positive service they are known for.

Percepción Social

Crafty Trends is perceived as a reliable and high-quality source for creative, fun, and niche graphic apparel. Customers view them as the go-to shop for planning themed outfits for family trips, especially to Disney and other theme parks. The brand is seen as a specialized creator of conversation-starting and experience-enhancing apparel.

Ejemplos de Copy

• •The Perfect Shirt for Your Park Adventure! Don't just go to the park—make it a memory! Our super-soft, family-matching "Wrong Park" tees are guaranteed to get laughs and compliments. Pack the fun before you even leave home. Shop the collection now! #FamilyVacation #ThemeParkLife #CraftyTrends
• •Wear your sunshine! ☀️ Our new "Be Someone's Sunshine" tee is made from the softest cotton for all-day comfort and all-day smiles. The perfect reminder to shine bright. Tap to shop! #InspirationalShirt #GoodVibesOnly #FaithShirt #CraftyTrends
• •(On-screen text): "POV: You found the perfect shirts for your whole squad's trip." Caption: Your vacation shirt game is about to level up. Which one is your favorite? Let us know! 👇 Link in bio to shop them all! #DisneyBound #VacationShirts #MatchingShirts #CraftyTrends
• •Subject: Ready for Your Next Adventure? We've Got the Tee for It. Body: Hi [Customer Name], thanks for being part of the Crafty Trends family! Whether you're planning a return trip or just want to bring some of that vacation magic home, we've just dropped new designs you'll love. P.S. We loved seeing your photos!
• •Making Magical Memories Starts with the Perfect Shirt! ✨ As a 5-Star Etsy Seller, we guarantee top quality and speedy shipping for your special trip.