Tono de Marca

personal, celebratory, and heartfelt

Valores de Marca

• •Personalization and Uniqueness
• •Celebration of Life's Milestones
• •Quality Craftsmanship
• •Family and Home-Centered
• •Local Australian Identity

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start your copy by connecting with the customer's feelings around the event (the joy of a new baby, the romance of a wedding). Then, provide the details about the product's quality, materials, and personalization options.
• •Use "You" and "Your" Language: Always center the narrative on the customer. Frame the products as solutions to their needs for personalization, celebration, and decoration. For example, instead of "We make great cake toppers," use "Create *your* perfect cake topper."
• •Tell the Story of the Moment: Don't just sell a product; sell the moment it enhances. Describe the joy of a child learning their name with a puzzle or the elegance a custom sign brings to a wedding. Storytelling makes the product more meaningful.
• •Highlight the 'Crafted' and 'Personalized' Nature: Use words like "handcrafted," "custom-made," "designed for you," and "one-of-a-kind" to reinforce the brand's core value of unique craftsmanship. This differentiates Craftyroo from mass-market competitors.
• •Maintain a Warm and Accessible Voice in All Communications: Consistency is key. Whether writing a product description, a social media post, or responding to a customer query, the tone should always be friendly, helpful, and heartfelt. This builds a strong, trustworthy brand personality.

Percepción Social

reliable, creative, and personable small business that values its customers

Ejemplos de Copy

• •Spell out the fun! ✨ Our new Montessori Name Puzzles are more than just a toy—they're a beautiful keepsake designed just for your little one. Watch them learn and play with a piece that's as unique as they are. Handcrafted with love, right here in Australia. Tap to create yours!
• •The perfect beginning to your forever. ✨ From the 'I do' to the last dance, make every detail of your special day unforgettable. Our custom wooden ring boxes and elegant cake toppers are designed to tell your unique love story. Your choice, your style, your forever. Explore our wedding collection.
• •Crafting Memories, One Piece at a Time. Personalized gifts and decor to celebrate your most cherished moments. Free shipping on all orders over $100.
• •Hello, world! Announce their arrival with a keepsake you'll treasure for a lifetime. Our personalized acrylic and wooden baby discs are the perfect way to capture that precious moment. Simply add your baby's name and details to create a beautiful photo prop and a memory that will never fade.
• •A Gift as Unique as Her: Find the Perfect Personalised Gift for Mum