Tono de Marca

Creative, Enthusiastic, and Community-Focused

Valores de Marca

• •Self-Expression & Individuality
• •Creativity & Artistry
• •Uniqueness
• •Community

Mejores Prácticas

• •Embrace Creative & Evocative Language: Always use descriptive and imaginative words. Instead of a pretty purple polish, opt for a mystical violet packed with shifting iridescent flakes. This reinforces the brand's creative and magical identity.
• •Maintain an Enthusiastic & Playful Tone: Use exclamation points, emojis (appropriately), and upbeat language to convey excitement. Words like chaotic, brewed, magic, and glitter bomb are part of the brand's unique lexicon and should be used consistently.
• •Center the Message on Self-Expression: Frame the products not just as nail polish, but as tools for creativity and individuality. Use phrases like express your inner artist, for your claws, and make a statement to empower the customer.
• •Foster a Sense of Community: Address the audience directly using inclusive language like Hues-crew, fellow glitter lovers, or simply you. Ask questions to encourage engagement and make customers feel like they are part of a conversation.
• •Highlight the Handcrafted & Small Batch Aspect: Regularly remind customers of the brand's artisanal nature. This communicates quality, exclusivity, and the personal touch of the maker, which are key differentiators in the indie market.

Percepción Social

The social perception of Crafted Hues is overwhelmingly positive, characterized by high-quality and unique products (especially 'glitter bombs'), an authentic and relatable brand presence due to the owner's direct involvement, and a highly desirable, collectible nature stemming from small-batch, exclusive releases that create urgency and excitement among customers.

Ejemplos de Copy

• •Unleash the magic at your fingertips! ✨ Our new 'Enchanted Forest' collection is live. We've brewed six chaotic new hues, from shimmering pixie dust to deep, mysterious glitters. Each bottle is a potion for self-expression. Ready to get lost in the magic? Tap the link in our bio to shop the collection!
• •Why reach for the stars when you can wear them? Supernova is a chaotic explosion of holographic glitters packed into a deep indigo jelly base. Handcrafted in a small batch for the bold and adventurous, this shade isn't just a polish—it's a statement. Go on, give your claws the cosmic treatment they deserve.
• •You saw it here first, Hues-crew! 🤫 A little sneak peek of a sparkly new friend coming next week. We’re still trying to find the perfect name for this glittery beast. What does this shade scream to you? Drop your best ideas below! 👇
• •Still thinking about that glitter bomb? We don't blame you. Your claws are craving something unique, and our handcrafted hues are brewed to be anything but ordinary. Your cart is waiting! Click here to complete your order and unleash your inner artist.
• •This isn't a trick, it's a treat for your claws! 🎃 Our 'Friday the 13th' anniversary shade is back in stock for a limited time. It's the perfectly spooky, delightfully eerie glitter bomb your Halloween manicure has been screaming for. Grab yours before it vanishes into the night!